Amazon.com, Inc. (AMZN) Stock: Can Jet City Comics Compete With the Big Boys?

On Tuesday, Amazon.com, Inc. (NASDAQ:AMZN) stock set a new 52-week-high after Amazon Publishing announced the launch of Jet City Comics, through which it will publish new original comics and graphic novels.

Amazon.com, Inc. (NASDAQ:AMZN)

In conjunction with the announcement, Amazon.com, Inc. (NASDAQ:AMZN) offered Symposium #1 as the very first comic released with the Jet City Comics imprint, based on the popular Foreworld saga. What’s more, Symposium #1 will be followed in October by original adaptations of Meathouse Man, written by Game of Thrones author George R.R. Martin, as well as Hugh Howey’s best-selling science fiction novel, Wool.

amazon stock, jet city comics

Image sources: Amazon.com.

Of course, I suggested in May that Amazon.com, Inc. (NASDAQ:AMZN) would be brilliant to include comic-book storylines as part of its fan fiction-driven Kindle Worlds platform, and I was especially excited when the Web giant followed through last month with a license for fans to envision new plots based on content from comics publisher Valiant Entertainment.

That said, I certainly didn’t expect Amazon.com, Inc. (NASDAQ:AMZN) to launch its own brand.

Sure, Valiant’s characters don’t exactly boast the star power of big names from DC Comics or The Walt Disney Company (NYSE:DIS)‘s Marvel Entertainment — but hey, Valiant did win a Diamond Gem award last year for Best Comic Book Publisher of the Year for companies with less than 4% total market share. With a universe of more than 1,500 characters, Valiant has also managed to sell more than 80 million comic books since it was founded in 1989.

Of course, DC, for its part, has more than 10,000 characters to choose from, including the likes of Superman and Batman, which have both proved themselves as multibillion-dollar properties thanks to their box office and merchandising prowess.

Then there’s the 9,000-character-strong Marvel, for which The Walt Disney Company (NYSE:DIS) paid $4 billion to acquire in 2009. Given the runaway success of Disney’s Marvel Studios films since then, including the last two Iron Man films, Thor, Captain America, and The Avengers (and with plenty more on the way), I’d say that was a fantastic investment on Disney’s part.

Of course, many of those big-name properties have also been around for longer than many of us have been alive and have had time to build up massive numbers of adoring fans — heck, Iron Man made his debut in Tales of Suspense #39 in March, 1963, and Superman first appeared in Action Comics #1 in June 1938:

Action Comics 1, amazon stock article

Image source: Wikipedia.

But, really, while this demonstrates the pure, raw entertainment potential possessed by comic books and graphic novels, does Amazon.com, Inc. (NASDAQ:AMZN)’s Jet City Comics stand a chance of actually competing with the big boys and forming its own deeply loyal group of admirers?

To be honest, even with a few big-name authors on board, it’s doubtful we’ll see the Jet City comics imprint making a notable impact in the entertainment world anytime in the near future, let alone a significant positive impact on Amazon.com, Inc. (NASDAQ:AMZN) stock.

Foolish takeaway
That said, what’s the worst that could happen? On one hand, similar to Amazon.com, Inc. (NASDAQ:AMZN)’s other digital publishing platforms, I can’t imagine launching and maintaining Jet City Comics represents any sort of huge financial outlay for the company, so the effort certainly won’t drag down Amazon stock if it fails.

On the other hand, remember Amazon.com, Inc. (NASDAQ:AMZN) CEO Jeff Bezos has never been particularly keen on running the business with a short-term mind-set, which is why I’m convinced Jet City Comics could simply be another effective, low-overhead way of slowly pulling in new readers, with big long-term revenue-generating potential as the base grows.

In fact, between Amazon.com, Inc. (NASDAQ:AMZN)’s core publishing platforms, Kindle Worlds, and Jet City Comics, I’d venture to say Amazon Studios is doing a pretty darned good job of planting seeds to maximize its chances of finding the next great original content to produce movies and television shows for its Prime video streaming service down the road.

The article Amazon Stock: Can Jet City Comics Compete With the Big Boys? originally appeared on Fool.com and is written by Steve Symington.

Fool contributor Steve Symington has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Amazon.com, Netflix, and Walt Disney (NYSE:DIS).

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

On the Move: The 10 Fastest Growing Businesses in 2015

Fast Money: The 10 Highest Paying Fast Food Restaurants

Mixing It Up: The 14 Best Music Mashups of 2014

Rito Pls Buff: The 10 Least Played Champions in LoL Season 4

10 Covers of Popular Songs that are Better than the Originals

Must See TV: The 9 Most Anticipated Shows of 2015

The 15 Biggest Box Office Bombs of All Time

10 Things The World Can’t Stand About Americans

Picture Perfect: The 6 Smartphones with the Best Cameras

The 10 Best Countries To Work In the World

A Profitable Day At The Track: 5 Tips For Betting On Horses

Tearing You Apart: 6 Bad Habits That Ruin Relationships

Learning on the Job: The 6 Biggest Mistakes Parents Make

Shopaholics Rejoice: The 12 Biggest Malls in the World

Fright Night: 10 Horror Movies Based on True Stories

Mach Mania: The 10 Fastest Jets in the World

Military Heavyweights: The 10 Countries with the Most Tanks

All In: The 7 Richest Poker Players in the World

Abracadabra: The 10 Best Magicians in the World

The 10 Richest Asian Countries in the World in 2014

Eyes in the Sky: 10 Things You Need to Know About Drones

Rising Stars: The 6 Best Silicon Valley Startups

Military Muscle: The 5 Most Advanced Armies in South America

All that Glitters: The 7 Most Luxurious Jewelry Brands in the World

5 Things You Didn’t Know About ISIS but Should

Empowering Your Money: The 5 Best Energy Stocks to Invest In

The 11 Best Android Apps You Can’t Get on iOS

The 10 Most Important International Conflicts in 2014

Mood Enhancers: The 20 Most Uplifting Songs of all Time

Lover Beware: The 8 Countries that Cheat the Most

Breath of Fresh Air: The 25 Countries with the Best Air Quality on the Planet

Singles Beware: The 8 Worst Mistakes Made on First Dates

Healthy and Happy: The 10 Countries with Lowest Healthcare Costs

The 6 Best Company Team Building Activities to Build Workplace Camaraderie

Ships Ahoy: The 10 Busiest Shipping Ports in the World

10 Productivity Tips to Save You Time and Help You Do More With Less

Grab a Bite: The Most Popular Fast Food Restaurants in America

Friday Night Thirst: The 10 Most Popular Cocktails in the World

The 6 Greatest Unsolved Mysteries We May Never Figure Out

7 Useless Products You Never Should’ve Bought

The 5 Reasons Why You’re Single and Miserable

The 7 Most Addictive Foods in the World We Can’t Stop Eating (Even Though We Should)

5 Amazing Places You Can Swim with Dolphins

The Top 7 Most Livable Countries In The World

The 10 Most Expensive Baseball Cards Ever Pulled From A Pack

The 5 Easiest Second Languages to Learn for English Speakers

Silver Spoon: The 6 Richest Families in the World

The 20 Countries with the Largest Prison Populations in the World

The Top 10 Richest Actors in the World

The 10 Best Airline Stocks to Invest In Before They Fly Too High

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!