Amazon.com, Inc. (NASDAQ:AMZN) is moving in front of the park in the e-commerce business by launching a new digital marketplace that will feature products that cannot be found in other e-commerce stores. The new store to be known as Amazon Exclusives will allow sellers to sell their products on Amazon, on their websites as well as Physical stores. The store will also highlight products that appear on crowd-funding campaigns such as the Shark Tank, reports CNBC’s Sue Herera.
“Amazon launched a new marketplace called Amazon Exclusives. It gives customers the first look at products that Amazon calls up and coming and brands that have appeared on crowd-funding campaigns and the TV show Shark Tank,” said Mrs. Herera.
The reports essentially cement earlier suggestions that Amazon.com, Inc. (NASDAQ:AMZN) was planning to unveil a new program for connecting with inventors and early-stage hardware and electronics startups. The e-commerce juggernaut wants to tap into promising companies before their sales takeoff while giving sellers a special spotlight on the Amazon.com, Inc. (NASDAQ:AMZN)’s platform that attracts millions of buyers across the globe.
Amazon.com, Inc. (NASDAQ:AMZN) promises to position the new market stores as a to-go destination for brands and innovators as well as for launching and selling products while providing customers with early access to new products. Amazon Exclusives is the latest of a string of stores that the e-tail giant has opened within its own digital storefront. As Amazon.com, Inc. (NASDAQ:AMZN) will be handling the processing and shipping of products on sale in the store, products will be eligible for a two-day shipping for Amazon Prime members.
Amazon.com, Inc. (NASDAQ:AMZN) now has on its ranks a grocery store, auto store as well as an art marketplace that have been opened in the recent years as the company looks to cement its position in the e-commerce space. The focus in Amazon Exclusives will be on small companies that are providing interesting products, which customers cannot find in other stores or have not yet heard about them.
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