Amazon.com Inc. (NASDAQ:AMZN) introduced its latest models of the Kindle and the Paperwhite last fall in the U.S., and has brought out the devices in many other places – including local Kindle stores in Asia, Europe and South America – but Canada has been a little late to the party. But as a new step to follow in short-term succession with other news regarding Amazon.ca over the last few weeks, Canadians will finally get their opportunity to get the latest e-readers.
Over the last few weeks, Amazon.com Inc. (NASDAQ:AMZN) has been stepping up its presence north of the border, introducing its first e-bookstore there last month, then the Amazon Prime two-day shipping program was introduced just a few days ago. Now, the new Kindle model and Paperwhite will be made available on Amazon.ca and in about 100 Canadian retailers. Reports are the Kindle will be sold for about $89 Canadian, and the two versions of the Paperwhite – one with 3G and one without – will sell for $199 and $139 Canadian, which makes them very similar to what the models sell for in the U.S.
“We’re excited to make the best-selling and most advanced e-readers in the world available to our Amazon.ca customers for the first time, making it easier and more affordable than ever for Canadian readers to own a Kindle,” said Dave Limp, Amazon.com Inc. (NASDAQ:AMZN) vice president of the Kindle division. “With a Kindle in their hands, Canadian customers can now directly access the Kindle Store with the largest selection of the books people want to read, including the largest selection of best sellers and over 250,000 titles that are exclusive to the Kindle Store.”
Amazon.com Inc. (NASDAQ:AMZN) boasts that its Canadian e-bookstore has 1.5 million titles, with 50,000 French-language titles.
How do you think this will affect Amazon.com Inc. (NASDAQ:AMZN)? What kind of a market do you see in Canada? We’d like your thought about Amazon as a company and your perception of the Canadian market.
DISCLOSURE: I own no positions in any stock mentioned.
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