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We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member., Inc. (AMZN) Brings 27% More Brains Into Smart-Home Devices’ Development, Inc. (NASDAQ:AMZN) has reported intentions of boosting its Silicone Valley hardware unit staff by 27%. Their team will be working on internet connected smart-home devices for the next 5 years, according to CNBC‘s Squawk Alley crew. The e-commerce giant is looking for a new angle from which to rip profits.

Amazon Video Streaming Deal, Inc. (NASDAQ:AMZN)’s brought a lot of new inventions, starting from its novel approach towards commerce, moving onto Kindle Fire, which was a great success, and ending with Amazon Fire Phone, which wasn’t as great as the company hoped. Now, it wants to create its own ecosystem by helping people establish a fully electronic home.

“Amazon is moving its strategic center into the home, with its grocery play, now the connected home idea. You can imagine, with alarm systems, with things like that, which Google has moved into, with Nest, which Apple is attacking with Home Kit,” said Jon Fortt.

It could be a starting point for, Inc. (NASDAQ:AMZN) if it manages to reach customers before Google Inc (NASDAQ:GOOGL) or Apple Inc. (NASDAQ:AAPL) manages to mesmerize them. There’s a tough battle ahead of the commerce giant and the wounds are still fresh due to Alibaba Group Holding Ltd (NYSE:BABA) performance, but, Inc. (NASDAQ:AMZN) has no other option than succeeding. After all, its factory is not in its initial stage of development.

“I think it’s already more than a trial and error factory. Amazon is so big in terms of its ecosystem, longing to get to the engagement that people have in e-commerce. Their hardware strategy is to drive usage on that platform in the mobile era as we move to internet of things and the home being the center of that,” added Jon Fortt.

Considering that the home internet connected appliances will be a tremendously big market, it will be beneficial to enter right at the beginning, before having to step on some other company’s turf to have a share of profits and, Inc. (NASDAQ:AMZN) perfectly understands the finesse of the situation.

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