As ubiquitous as Amazon.com, Inc. (NASDAQ:AMZN) is in the U.S. and in several other countries, it seems odd that Amazon has not a huge presence in the largest known market on the European continent. So with how big Amazon already is, what is the growth potential for the company once it has gone fully operational in this large market?
Maybe it’s not such a big deal for some large tech companies, but Russia qualifies as an emerging market for Amazon.com, Inc. (NASDAQ:AMZN), and it seems that some parts are moving for Amazon to plant a company flag among the more than 60 million Russians who are online, making this the largest Internet market in Europe. Reports are that Amazon.com has already started pacing personnel in the country, as former publishing-house chief Arkady Vitrouk has joined he company as director of Kindle content for Amazon in Russia.
According to sources as well, Amazon.com, Inc. (NASDAQ:AMZN) seems to be looking to hire three more Russia-based jobs, two related to Kindle content acquisition and a third for pricing. We’re not exactly sure where this office is located, but we do understand that Amazon.com has applied for patents in the country related to many of its bread-and-butter activities currently – storage and delivery of hard items, storage of digital content, as well as book publishing. However, the Amazon.ru address is not currently functional; typing in that web address directs a user to the main Amazon.com page in Europe, which links to individual marketplace sites for other European countries like Spain, the U.K. Germany and Italy.
This might be the perfect time for Amazon.com, Inc. (NASDAQ:AMZN) to enter the Russia market, as it would back up the company’s earlier announcement that it was opening its Amazon Appstore to more than 200 countries over the coming weeks. And Morgan Stanley recently predicted that by 2015, the Russian e-commerce market would triple from 2012 levels, to more than $35 billion.
We can certainly see the growth potential still available for Amazon.com, Inc. (NASDAQ:AMZN). Based on this, what are your thoughts? How much more growth can you see or expect from Amazon.com Inc. (NASDAQ:AMZN) going forward? How much growth potential could you then see in the stock, and would you be a buyer? Let us know your thoughts in the comments section below.
DISCLOSURE: I own no positions in any stock mentioned.