Adobe Systems Incorporated (ADBE) Bets On Digital Media And Digital Marketing

President and CEO Shantanu Narayen of Adobe Systems Incorporated (NASDAQ:ADBE) in an interview on CNBC, shared his views on the software firm’s business outlook.

Adobe Systems Incorporated (NASDAQ:ADBE)

Mr. Shantanu Narayen said that it has been a great year so far for the company.

“We have been leaders in two explosive growth categories. Both digital media where the amount of content that is being created, whether it’s websites, mobile applications or video on the web is exploding. We are driving that and innovating with our creative cloud offering and digital marketing, which is a nascent business, but now a billion dollar business for us, completely on the cloud.”

The President and CEO also explained that Adobe Systems Incorporated (NASDAQ:ADBE) is effectively “capitalizing and driving on these great technology shifts” which are occurring in the industry today. He also agreed that his company has successfully managed to transition into the Cloud, as demonstrated by the steady increase in its user subscription numbers by indicating that  “Pace of innovation has been certainly faster” and  cloud offerings of Adobe Systems Incorporated (NASDAQ:ADBE) are “better offerings for the customer.”

Talking about growing the company’s business, Mr. Shantanu Narayen spoke about how their new cloud offerings have managed to “attract new customers to platform” and “Migrate existing customers from the creative to the new creative cloud platform”.

Alluding to the recent data breach that has occurred recently at Adobe Systems Incorporated (NASDAQ:ADBE) how they addressed the situation, Mr. Shantanu Narayen explained:

“There is a significant attention that we are paying to cyber security. We are collecting data on behalf of our customers with our marketing cloud, and I think people, while this is the reality of the business, the way we address that, we got a lot of customer giving us feedback that we were transparent and we were direct with them and it really did not have any material impact on their business.”

Disclosure: none

Biotech Insider Alert - $6 Stock To Hit $40

$200 Million Dollar Healthcare Hedge Fund's #1 Best Idea Right Now

The best healthcare hedge fund out there right now is one of the largest shareholders in this biotech stock. The fund returned more than 20% in each of the last 2 years with a virtually fully hedged portfolio, and it's sending out a BUY signal on this biotech stock. Get your FREE REPORT today (retail value of $300)

This is a FREE report from Insider Monkey. Credit Card is NOT required.
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The World’s Most Famous Circuses

Best Hair Stylists

Most Popular NASCAR Drivers

The Best Romance Movies of all Time

The Most Wanted Drug Lords

The Oldest Money Managers

The Greatest Directors in the World

Largest Animals in the World

World’s Most Expensive Desserts

Best Selling Comic Books of All Time

A-list Actors who Sabotaged Their Career

Rappers With a College Degree

The Best Jazz Albums of all Time

The Most Influential Jazz Musicians

The World’s Most Famous Photographers

The Best Oscar-Winning Songs

Most Influential Choreographers Ever

Most Expensive Department Stores in the World

The Most Expensive Stolen Paintings in the World

The World’s Most Expensive Teas

Top Oscar Record Holders

The Most Expensive Flowers in the World

Countries With a Booming Film Industry

Most Expensive Cupcakes in the World

Uncommon European Escapes

The Most Stolen Artists in History

Best Travel Destinations in Australia

World’s Most Expensive Musical Instruments

World’s Most Famous Animals

Most Expensive Cakes in the World

Most Expensive Kosher Champagne in the World

Most Expensive Kosher Wine in the World

The Most Surprisingly Dark Fairy Tales

Most Popular Travel Destinations in Asia

The 10 Most Expensive Dresses Ever Worn to the Oscars

World’s Most Visited Art Museums

Best Countries for Photographers to Work in

Best Paid Jobs in the Film Industry

The Most Renowned Recovered Paintings Ever

Child Stars That Turned out Just Fine

Books That Were Banned in the Past Century

World’s Richest Dancers

Best Remedies against Bad Breath

Foods That Improve Your Skin Texture

Best-Selling Children’s Books of all Time

Foods That Boost Your Libido

Best-Selling Books of all Time

The Most Expensive Academy Awards Jewelry in History

Most Expensive Japanese Restaurant In New York City

The Best B-Boy Movies

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 129% in 2.5 years!! Wondering How?

Download a complete edition of our newsletter for free!