Adobe Systems Incorporated (ADBE) Bets On Digital Media And Digital Marketing

President and CEO Shantanu Narayen of Adobe Systems Incorporated (NASDAQ:ADBE) in an interview on CNBC, shared his views on the software firm’s business outlook.

Adobe Systems Incorporated (NASDAQ:ADBE)

Mr. Shantanu Narayen said that it has been a great year so far for the company.

“We have been leaders in two explosive growth categories. Both digital media where the amount of content that is being created, whether it’s websites, mobile applications or video on the web is exploding. We are driving that and innovating with our creative cloud offering and digital marketing, which is a nascent business, but now a billion dollar business for us, completely on the cloud.”

The President and CEO also explained that Adobe Systems Incorporated (NASDAQ:ADBE) is effectively “capitalizing and driving on these great technology shifts” which are occurring in the industry today. He also agreed that his company has successfully managed to transition into the Cloud, as demonstrated by the steady increase in its user subscription numbers by indicating that  “Pace of innovation has been certainly faster” and  cloud offerings of Adobe Systems Incorporated (NASDAQ:ADBE) are “better offerings for the customer.”

Talking about growing the company’s business, Mr. Shantanu Narayen spoke about how their new cloud offerings have managed to “attract new customers to platform” and “Migrate existing customers from the creative to the new creative cloud platform”.

Alluding to the recent data breach that has occurred recently at Adobe Systems Incorporated (NASDAQ:ADBE) how they addressed the situation, Mr. Shantanu Narayen explained:

“There is a significant attention that we are paying to cyber security. We are collecting data on behalf of our customers with our marketing cloud, and I think people, while this is the reality of the business, the way we address that, we got a lot of customer giving us feedback that we were transparent and we were direct with them and it really did not have any material impact on their business.”

Disclosure: none

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

On the Move: The 10 Fastest Growing Businesses in 2015

Fast Money: The 10 Highest Paying Fast Food Restaurants

Mixing It Up: The 14 Best Music Mashups of 2014

Rito Pls Buff: The 10 Least Played Champions in LoL Season 4

10 Covers of Popular Songs that are Better than the Originals

Must See TV: The 9 Most Anticipated Shows of 2015

The 15 Biggest Box Office Bombs of All Time

10 Things The World Can’t Stand About Americans

Picture Perfect: The 6 Smartphones with the Best Cameras

The 10 Best Countries To Work In the World

A Profitable Day At The Track: 5 Tips For Betting On Horses

Tearing You Apart: 6 Bad Habits That Ruin Relationships

Learning on the Job: The 6 Biggest Mistakes Parents Make

Shopaholics Rejoice: The 12 Biggest Malls in the World

Fright Night: 10 Horror Movies Based on True Stories

Mach Mania: The 10 Fastest Jets in the World

Military Heavyweights: The 10 Countries with the Most Tanks

All In: The 7 Richest Poker Players in the World

Abracadabra: The 10 Best Magicians in the World

The 10 Richest Asian Countries in the World in 2014

Eyes in the Sky: 10 Things You Need to Know About Drones

Rising Stars: The 6 Best Silicon Valley Startups

Military Muscle: The 5 Most Advanced Armies in South America

All that Glitters: The 7 Most Luxurious Jewelry Brands in the World

5 Things You Didn’t Know About ISIS but Should

Empowering Your Money: The 5 Best Energy Stocks to Invest In

The 11 Best Android Apps You Can’t Get on iOS

The 10 Most Important International Conflicts in 2014

Mood Enhancers: The 20 Most Uplifting Songs of all Time

Lover Beware: The 8 Countries that Cheat the Most

Breath of Fresh Air: The 25 Countries with the Best Air Quality on the Planet

Singles Beware: The 8 Worst Mistakes Made on First Dates

Healthy and Happy: The 10 Countries with Lowest Healthcare Costs

The 6 Best Company Team Building Activities to Build Workplace Camaraderie

Ships Ahoy: The 10 Busiest Shipping Ports in the World

10 Productivity Tips to Save You Time and Help You Do More With Less

Grab a Bite: The Most Popular Fast Food Restaurants in America

Friday Night Thirst: The 10 Most Popular Cocktails in the World

The 6 Greatest Unsolved Mysteries We May Never Figure Out

7 Useless Products You Never Should’ve Bought

The 5 Reasons Why You’re Single and Miserable

The 7 Most Addictive Foods in the World We Can’t Stop Eating (Even Though We Should)

5 Amazing Places You Can Swim with Dolphins

The Top 7 Most Livable Countries In The World

The 10 Most Expensive Baseball Cards Ever Pulled From A Pack

The 5 Easiest Second Languages to Learn for English Speakers

Silver Spoon: The 6 Richest Families in the World

The 20 Countries with the Largest Prison Populations in the World

The Top 10 Richest Actors in the World

The 10 Best Airline Stocks to Invest In Before They Fly Too High

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!