A Research In Motion Ltd (BBRY) BlackBerry Update: What’s The Near-Term Hold?

Despite the fact that Research In Motion Ltd (NASDAQ:BBRY) BlackBerry is often times overshadowed by the competition, this doesn’t mean that the company is taking a backseat and simply hoping for the best. Instead, it is looking for a way to recapture some of the market share lost over the past few years.

According to a recent report by Digitimes, suppliers are reporting that order visibility from BlackBerry has been extended to two to three quarters.

Things are changing in a hurry at Research In Motion Ltd (NASDAQ:BBRY), with the company set to release another three or four models during the second half of the year. Whether or not the company is successful in pushing these models and using them to increase sales and market share is yet to be seen. That being said, BlackBerry is not being passed up by the competition due to a lack of effort.

Here is an excerpt from the piece, explaining just one of the many models the company plans on debuting in the near future:

“BlackBerry’s first entry-level BlackBerry 10 model, the BlackBerry Q5, is expected to be launched in July, targeting the entry-level segment in Europe, Asia, Africa and the Middle East and Latin America, indicated the sources.”

An entry level model could mean big things for Research In Motion Ltd (NASDAQ:BBRY) as the company continues to look for ways to compete with the top of the industry in a variety of markets. With this entry level smartphone, BBRY may be able to pick up some slack in markets that are typically overlooked by others.

As BlackBerry continues to increase shipment volumes, look for other companies to benefit as a result.

“BlackBerry’s major ODM and component suppliers in Taiwan, including Wistron, Silitech Technology and Ichia Technologies, will all benefit from rising shipment volumes at BlackBerry.”

Hold onto your seat over the next few months, as Research In Motion Ltd (NASDAQ:BBRY) is hoping to make a lot of waves throughout the smartphone market. The near term future looks bright, and the second half of 2013 could be when BlackBerry attempts to make its big move with the help of several new models.

Rising shipment volumes are on the way as Research In Motion Ltd (NASDAQ:BBRY)  BlackBerry picks up the pace.