A Huge Untapped Market: Activision Blizzard, Inc. (ATVI), Electronic Arts Inc. (EA), Zynga Inc (ZNGA)

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When it comes to the more traditional companies like Take-Two (NASDAQ:TTWO), EA, and Activision, the choice seems pretty simple. Activision has the highest gross margin at 72.53%, versus 53.47% at EA, and 47.98% at Take-Two. Activision is the only stock that pays a yield at 1.32%, and believe it or not, Activision‘s cash to market cap. is higher than their competition as well. Currently 21.3% of Activision‘s market cap. is the cash on their balance sheet. By comparison, EA’s percentage is 17.24% and Take-Two is at 9.25%. What investors get with Activision Blizzard, Inc. (NASDAQ:ATVI) is arguably the best gaming company. If the company can capitalize on this recent move to develop more games cross-platform, Activision will fire a shot that may bring their competition to their knees.

The article A Huge Untapped Market originally appeared on Fool.com and is written by Chad Henage.

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