Google Advertising Business Model: A Google Change that is Going Unnoticed

Google Advertising Business Model: Google Inc (NASDAQ:GOOG)Sometimes, tech companies make changes that are well publicized. Other times, big changes slip through the cracks. This appears to be the case with the latest from Google Inc (NASDAQ:GOOG).

Did you know that the search engine giant recently made a change to its advertising business model that will alter many businesses around the world? Along with this, it will change the way that millions of people find information on their smartphone.

It is funny to think that something this big could slip through the cracks, but that is exactly what is happening at the present time.

Wired recently covered this news in detail with this story: Google Upgrade Is a Tidal Wave for Advertisers

Here is some background information from the article to get you up to speed:

“What Google has just done is to make it much easier for advertisers to run coordinated mobile and desktop AdWords campaigns and for them to target users based on their location, time of day, and other factors, capabilities that used to be technically possible but far outside the reach of small and medium sized businesses. The new capabilities, embedded in a remade advertiser interface and dubbed “enhanced campaigns” by Google, hasn’t registered outside of the advertising industry since being announced Wednesday.”

What do you think about this? Even if you don’t know much about the advertising side of Google Inc (NASDAQ:GOOG)’s business, it should be easy to see that big changes are here.

Larry Kim, co-founder of ad management firm WordStream, shared his thoughts on this change with Wired:

“This is a really big issue – the biggest change to mobile advertising on Google for the last five years. What you’ll get is more advertiser adoption of mobile search because it’s more accessible in a more scalable way.”

The question remains: is this going to positively impact business for Google Inc (NASDAQ:GOOG) or lead to some sort of backlash?

Share your thoughts in the comment section below.

Check back here for more updates on Google Advertising Business Model.

DISCLOSURE: I have no positions in any stock mentioned.

For more Google news stories, check out these three links:

Could Google+ Face Competition from This Spinoff?

Google is Falling Behind in Online Video Ad Game

Google Considering Fees for YouTube?

Biotech Insider Alert - $6 Stock To Hit $40

$200 Million Dollar Healthcare Hedge Fund's #1 Best Idea Right Now

The best healthcare hedge fund out there right now is one of the largest shareholders in this biotech stock. The fund returned more than 20% in each of the last 2 years with a virtually fully hedged portfolio, and it's sending out a BUY signal on this biotech stock. Get your FREE REPORT today (retail value of $300)

This is a FREE report from Insider Monkey. Credit Card is NOT required.
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The Greatest Directors in the World

Largest Animals in the World

World’s Most Expensive Desserts

Best Selling Comic Books of All Time

A-list Actors who Sabotaged Their Career

Rappers With a College Degree

The Best Jazz Albums of all Time

The Most Influential Jazz Musicians

The World’s Most Famous Photographers

The Best Oscar-Winning Songs

Most Influential Choreographers Ever

Most Expensive Department Stores in the World

The Most Expensive Stolen Paintings in the World

The World’s Most Expensive Teas

Top Oscar Record Holders

The Most Expensive Flowers in the World

Countries With a Booming Film Industry

Most Expensive Cupcakes in the World

Uncommon European Escapes

The Most Stolen Artists in History

Best Travel Destinations in Australia

World’s Most Expensive Musical Instruments

World’s Most Famous Animals

Most Expensive Cakes in the World

Most Expensive Kosher Champagne in the World

Most Expensive Kosher Wine in the World

The Most Surprisingly Dark Fairy Tales

Most Popular Travel Destinations in Asia

The 10 Most Expensive Dresses Ever Worn to the Oscars

World’s Most Visited Art Museums

Best Countries for Photographers to Work in

Best Paid Jobs in the Film Industry

The Most Renowned Recovered Paintings Ever

Child Stars That Turned out Just Fine

Books That Were Banned in the Past Century

World’s Richest Dancers

Best Remedies against Bad Breath

Foods That Improve Your Skin Texture

Best-Selling Children’s Books of all Time

Foods That Boost Your Libido

Best-Selling Books of all Time

The Most Expensive Academy Awards Jewelry in History

Most Expensive Japanese Restaurant In New York City

The Best B-Boy Movies

Most Awesome Hip Hop Documentaries

Foods That Stain Your Teeth

Richest Doctors in the World

The Best Movie Sountracks Ever

The Highest Grossing Musicals on Broadway

The Most Successful Reality TV Stars

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 129% in 2.5 years!! Wondering How?

Download a complete edition of our newsletter for free!