Sometimes, tech companies make changes that are well publicized. Other times, big changes slip through the cracks. This appears to be the case with the latest from Google Inc (NASDAQ:GOOG).
Did you know that the search engine giant recently made a change to its advertising business model that will alter many businesses around the world? Along with this, it will change the way that millions of people find information on their smartphone.
It is funny to think that something this big could slip through the cracks, but that is exactly what is happening at the present time.
Wired recently covered this news in detail with this story: Google Upgrade Is a Tidal Wave for Advertisers
Here is some background information from the article to get you up to speed:
“What Google has just done is to make it much easier for advertisers to run coordinated mobile and desktop AdWords campaigns and for them to target users based on their location, time of day, and other factors, capabilities that used to be technically possible but far outside the reach of small and medium sized businesses. The new capabilities, embedded in a remade advertiser interface and dubbed “enhanced campaigns” by Google, hasn’t registered outside of the advertising industry since being announced Wednesday.”
What do you think about this? Even if you don’t know much about the advertising side of Google Inc (NASDAQ:GOOG)’s business, it should be easy to see that big changes are here.
Larry Kim, co-founder of ad management firm WordStream, shared his thoughts on this change with Wired:
“This is a really big issue – the biggest change to mobile advertising on Google for the last five years. What you’ll get is more advertiser adoption of mobile search because it’s more accessible in a more scalable way.”
The question remains: is this going to positively impact business for Google Inc (NASDAQ:GOOG) or lead to some sort of backlash?
Share your thoughts in the comment section below.
DISCLOSURE: I have no positions in any stock mentioned.
For more Google news stories, check out these three links: