Google Advertising Business Model: A Google Change that is Going Unnoticed

Google Advertising Business Model: Google Inc (NASDAQ:GOOG)Sometimes, tech companies make changes that are well publicized. Other times, big changes slip through the cracks. This appears to be the case with the latest from Google Inc (NASDAQ:GOOG).

Did you know that the search engine giant recently made a change to its advertising business model that will alter many businesses around the world? Along with this, it will change the way that millions of people find information on their smartphone.

It is funny to think that something this big could slip through the cracks, but that is exactly what is happening at the present time.

Wired recently covered this news in detail with this story: Google Upgrade Is a Tidal Wave for Advertisers

Here is some background information from the article to get you up to speed:

“What Google has just done is to make it much easier for advertisers to run coordinated mobile and desktop AdWords campaigns and for them to target users based on their location, time of day, and other factors, capabilities that used to be technically possible but far outside the reach of small and medium sized businesses. The new capabilities, embedded in a remade advertiser interface and dubbed “enhanced campaigns” by Google, hasn’t registered outside of the advertising industry since being announced Wednesday.”

What do you think about this? Even if you don’t know much about the advertising side of Google Inc (NASDAQ:GOOG)’s business, it should be easy to see that big changes are here.

Larry Kim, co-founder of ad management firm WordStream, shared his thoughts on this change with Wired:

“This is a really big issue – the biggest change to mobile advertising on Google for the last five years. What you’ll get is more advertiser adoption of mobile search because it’s more accessible in a more scalable way.”

The question remains: is this going to positively impact business for Google Inc (NASDAQ:GOOG) or lead to some sort of backlash?

Share your thoughts in the comment section below.

Check back here for more updates on Google Advertising Business Model.

DISCLOSURE: I have no positions in any stock mentioned.

For more Google news stories, check out these three links:

Could Google+ Face Competition from This Spinoff?

Google is Falling Behind in Online Video Ad Game

Google Considering Fees for YouTube?

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

Qihoo 360 Technology Co Ltd (QIHU), Actavis plc (ACT), Yahoo! Inc. (YHOO) Among 20 Long Ideas from Sohn Canada

The 10 Laziest Countries in the World

The 10 Most Polluted Countries in the World

The 10 Most Dangerous Cities in America 2014

The Top 10 Gold Producing Countries in the World

The 10 Tallest Buildings in the World

The 10 Richest Stand Up Comedians in the World

The 10 Fattest Countries in the World

The 5 Best Summer Jobs for Teens

The 10 Most Religious Countries in the World Keeping the Faith

The 10 Most Educated Countries in the World

The 10 Most Popular Cell Phones in the World

The 10 Drunkest Countries in the World

The 10 Most Expensive Private Schools in the World

The 10 Smallest Countries in the World

Walking Dead Season 5 Spoilers You’ll Wish You Didn’t Know

The 10 Poorest Countries in the World

The 10 Greenest Countries in the World

The Top 10 Countries with the Highest Population in the World

The 10 Most Visited Countries in the World

The Top 10 Star Wars Characters in the Iconic Series

The 10 Most Expensive Android Phones in the World

5 Reasons Why The Illuminati Is Real and a Threat to Society

The 6 Scariest Halloween Costumes Ever Screamed At

The 4 Biggest Hedge Fund Managers in the World Today

The 15 Most Densely Populated Countries in the World

The 10 Biggest Tea Drinking Countries in the World

Top 6 Ways to Improve Your Checkout Process and Close Sales

The 5 Most Profitable Online Businesses You Can Start Today

The 20 Most Profitable Hospitals in the US

The 5 Most Profitable Home Businesses to Start

The 7 Teams that Will Win the Stanley Cup in 2015

The Top 10 Most Expensive Digital Cameras to Snap Stunning Shots With

The 10 Highest Quality Fast Food Restaurants In America Today

The 8 Best Halloween Decorating Ideas to Spook Up Your House

10 Marvel Women that Should Get a Movie Right Now

The 20 Best Remixes of Popular Songs that Will Make You Forget the Originals

7 Most Expensive Cities in the World

5 Least Expensive Cities in the World

10 Celebrities Who Believe In Scientology

10 High Margin Food Products to Build a Business Around

The 10 Most Expensive Clothing Stores in the United States to Get Decked Out At

The 5 Biggest Kickstarter Scams That Swindled Backers’ Donations

The 10 Most Expensive Boarding Schools In the World

50 Crazy Facts About Japan You Won’t Believe

Top 10 Least Expensive Hybrid Cars to Save the Planet With

The 10 Biggest ‘Gate’ Controversies in History

The 10 States with the Highest Nursing Shortages Leaving Their Hospitals Depleted

The 10 Best Value Investment Blogs that Every Investor Must Read

The 6 Cheapest Boarding Schools in Europe 2015

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!