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Why D-Market Elektronik Hizmetler (HEPS) Is One of the Best Middle East and Africa Stocks to Buy Right Now?

We recently published a list of the 12 Best Middle East and Africa Stocks To Buy Right Now. In this article, we are going to take a look at where D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) stands against other best Middle East and Africa stocks to buy right now.

Global financial giants are increasingly turning their attention to the Middle East and are establishing operations in cities such as Dubai, Abu Dhabi, and Riyadh. With attractive incentives such as low taxes, and robust regulatory frameworks, the region has become a magnet for investment banks, hedge funds, asset managers, family offices, and law firms. Major players like JPMorgan, Goldman Sachs, and Morgan Stanley have strengthened their presence across the UAE and Saudi Arabia.

Asset management firms are also joining the trend. BlackRock, the world’s largest asset manager, has maintained a strong foothold in Saudi Arabia since opening its Riyadh office in 2019. Meanwhile, Wellington Management and Fiera Capital made their regional debuts in Dubai and Abu Dhabi, respectively, underscoring the region’s growing appeal for global asset managers. These firms are drawn by opportunities in the Gulf’s booming financial sector and the region’s commitment to diversifying beyond oil revenues.

The United Arab Emirates (UAE) is set to remain the world’s top destination for wealthy individuals for the third consecutive year, with a projected net inflow of 6,700 millionaires by the end of 2024, according to the Henley Private Wealth Migration Report. This figure significantly surpasses the United States, which ranks second with an expected net inflow of 3,800 millionaires. The UAE’s appeal lies in its favorable tax policies, strategic geographic location, world-class infrastructure, and attractive long-term residency programs such as the “golden visa.”

Africa: A New Era of Economic Growth

Africa is also an attractive place for investments, as demonstrated by the resounding success of the Africa Investment Forum 2024, which concluded on December 6 in Rabat, Morocco. The event secured an impressive $29.2 billion in new investor commitments after three days of intensive boardroom discussions. This year’s Forum witnessed a record attendance of 2,300 investors and delegates from 83 countries, marking a 60% increase from the previous year. Across 41 investment boardrooms, participants engaged in discussions spanning sectors such as transport, power, energy, agribusiness, industry, mining, pharmaceuticals, private equity, tourism, urban infrastructure, and water management.

One standout success from the Forum was Nigeria’s Special Agro-Processing Zone project, which aimed to raise $975 million but secured $4.8 billion in investor interest. Similarly, projects from Morocco and the Democratic Republic of the Congo attracted investments surpassing initial targets. The Forum’s founding partners, including Africa50, Afreximbank, the Development Bank of Southern Africa, the Africa Finance Corporation, and the Islamic Development Bank, reaffirmed their dedication to strengthening collaboration and driving transformative investments across the continent.

As global financial powerhouses continue to deepen their roots in the Middle East and investors increasingly turn their focus to Africa’s vast potential, both regions are emerging as pivotal hubs in the evolving global economic landscape.

A delivery man driving a van in metropolitan city, carrying last-mile delivery services of the company.

Our Methodology

To compile our list of the 12 best Middle East and Africa stocks to buy right now, we used Finviz and Yahoo stock screeners to compile an initial list of the 30 largest companies in the Middle East and Africa. We then used Insider Monkey’s Hedge Fund database to rank 12 stocks according to the largest number of hedge fund holders, as of Q3 2024. The list is sorted in ascending order of hedge fund sentiment.

Why do we care about what hedge funds do? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).

D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS)

Number of Hedge Fund Investors: 7

D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS), known as Hepsiburada, is one of Turkey’s leading e-commerce platforms. The company’s platform offers a wide range of products, including electronics, groceries, and fashion items. D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) generates revenue through marketplace commissions, advertising, and logistics services. The company serves millions of customers and partners with various sellers.

D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) is actively focusing on its loyalty program, Hepsiburada Premium. This program has been a key driver of customer retention and frequency, with premium members’ monthly order frequency rising by 31% in Q3 after joining the program. The company aims to increase the number of premium members, with a long-term objective of having half of its active customers enrolled in the program. By offering exclusive benefits, such as free cargo, free returns, and cashback, D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) is incentivizing customers to join and remain part of the program, thereby increasing customer loyalty and driving business growth.

D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) is also leveraging its fintech capabilities to drive growth, particularly through its buy-now-pay-later (BNPL) solutions and consumer finance loans. Additionally, the company’s partnership with Kaspi, a leading payments and fintech company in Kazakhstan, is expected to bring new synergies and opportunities for growth, particularly in the areas of fintech and digital payments.

Overall, HEPS ranks 10th on our list of best Middle East and Africa stocks to buy right now. While we acknowledge the potential of HEPS to grow, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than HEPS but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

READ NEXT: 8 Best Wide Moat Stocks to Buy Now and 30 Most Important AI Stocks According to BlackRock.

Disclosure: None. This article is originally published at Insider Monkey.

The $250 Trillion AI Hype is Real. A few years from now, you’ll probably wish you’d bought this stock.

Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

When Jeff Bezos said that one breakthrough technology would shape Amazon’s destiny, even Wall Street’s biggest analysts were caught off guard.

Fast forward a year and Amazon’s new CEO Andy Jassy described generative AI as a “once-in-a-lifetime” technology that is already being used across Amazon to reinvent customer experiences.

At the 8th Future Investment Initiative conference, Elon Musk predicted that by 2040 there would be at least 10 billion humanoid robots, with each priced between $20,000 and $25,000.

Do the math. According to Musk, this technology could be worth $250 trillion by 2040.

Put another way, that’s roughly equal to:

  • 175 Teslas
  • 107 Amazons
  • 140 Metas
  • 84 Googles
  • 65 Microsofts
  • And 55 Nvidias

And here’s the wild part — this $250 trillion wave isn’t tied to one company, but to an entire ecosystem of AI innovators set to reshape the global economy.

It’s a leap so massive, it could reshape how businesses, governments, and consumers operate worldwide.

Even if that $250 trillion figure sounds ambitious, major firms like PwC and McKinsey still see AI unlocking multi-trillion-dollar potential.

How could anything be worth that much?

The answer lies in a breakthrough so powerful it’s redefining how humanity works, learns, and creates.

And this breakthrough has already set off a frenzy among hedge funds and Wall Street’s top investors.

What most investors don’t realize is that one under-owned company holds the key to this $250 trillion revolution.

In fact, Verge argues this company’s supercheap AI technology should concern rivals.

Before I reveal the details, let’s talk about how some of the richest people on the planet are positioning themselves.

  • Bill Gates sees artificial intelligence as the “biggest technological advance in my lifetime,” more transformative than the internet or personal computer, capable of improving healthcare, education, and addressing climate change.
  • Larry Ellison — through Oracle, is spending billions on Nvidia chips and partnering with Cohere to embed generative AI across Oracle’s cloud and apps.
  • Warren Buffett — not known for tech hype — says this breakthrough could have a ‘hugely beneficial social impact.

When billionaires from Silicon Valley to Wall Street line up behind the same idea — you know it’s worth paying attention to.

Even as we admire what Tesla, Nvidia, Alphabet, and Microsoft have built, we believe an even greater opportunity lies elsewhere…

But the real story isn’t Nvidia — it’s a much smaller company quietly improving the critical technology that makes this entire revolution possible.

And judging by what I’m hearing from both Silicon Valley insiders and Wall Street veterans…

This prediction might not be bold at all:

A few years from now, you’ll wish you’d owned this stock.

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Wall Street calls this $3 stock a “Melting Ice Cube.” They said the same thing about BTI before it returned 90%.

Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

My name is Inan Dogan. I’m the co-founder and Research Director of Insider Monkey. I have an important message for you today.

Since March 2017, my stock picks have returned 16.5% annually. Today, I’ve found an opportunity even bigger than my British American Tobacco call.

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We looked under the cover and realized they were wrong.

We alerted our subscribers, and BTI returned 90% in just 16 months.

Now if you had invested just $10,000 in BTI in June 2024, you’d be sitting on $19,000 in October 2025.

Today, we have identified a nearly identical pattern in a digital-first giant trading at $3.

While the market panics over a surface-level revenue decline, our PhD-led research shows management has actually surgically cut $100 million in waste to focus on high-margin growth.

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