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Why Coty Inc (COTY) Won’t Touch These Brands in Its Strategic Review

Coty Inc (NYSE:COTY) is among the must-buy penny stocks to invest in now. Coty Inc (NYSE:COTY) is undertaking a strategic review of its consumer beauty business. However, the company told Reuters on April 16 that it was not in talks to sell its prestige brands. This was in response to a media story that Coty was looking to sell its Hugo Boss ​and Burberry brands to a Paris-based company called Interparfums. Interparfums also came out to deny that it was involved in discussions to purchase the Coty brands, according to the Reuters report.

Ollyy/Shutterstock.com

Under the interim CEO Markus Strobel, Coty is working on turning around its performance. This effort includes focusing on core brands like Hugo Boss ​and Burberry, which account for 69% of its sales. These brands are not part of the consumer beauty business under strategic review.

Coty announced the strategic review of its consumer beauty division on September 30, 2025. It said the review could lead to divestitures, spinoffs, or partnerships. Meanwhile, the company said it was committed to growing its prestige division through blockbuster launches as well as brand enhancements. The company also said that it was focused on strengthening its revenue and profit engine.

Amid the turnaround efforts, Coty recently refreshed its board. The company announced on March 18 that it had appointed five new independent directors. It said the new directors bring decades of industry expertise and leadership experience. Coty’s revenue rose 1% YoY to $1.68 billion in the December 2025 quarter.

Coty Inc (NYSE:COTY), headquartered in Amsterdam, Netherlands, is a multinational beauty company. It manufactures and sells skin care, hair care, nail care, fragrances, and cosmetic products. Coty was founded in 1904.

While we acknowledge the risk and potential of COTY as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than COTY and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: 8 Must-Buy Small Cap Stocks to Buy and 10 Best Medical AI Stocks to Buy Now.

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