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Truist Lowers Synchrony Financial (SYF) Price Target to $71

Synchrony Financial (NYSE:SYF) is one of the 11 Best Stocks You’ll Wish You Bought Sooner.

On March 23, 2026, Truist lowered the price target on Synchrony Financial (NYSE:SYF) from $84 to $71. The firm’s analyst kept a Hold rating on the company’s stock. The update was part of a broader research note on Financials. Truist is adjusting its financial models to reflect a higher cost of equity. In a research note, the analyst further told investors that the market is currently assigning lower-than-historical valuation multiples, necessitating these updated projections.

Separately, on March 9, 2026, Bank of America analyst Mihir Bhatia lowered the firm’s price target on Synchrony Financial (NYSE:SYF) by $6 from $96 to $90. Bhatia maintained a Buy rating on the stock. The firm was revising price targets for multiple consumer finance companies under its coverage. In addition to an increasingly uncertain macroeconomic environment, the analyst cited lower market multiples as the primary driver of these valuation adjustments.

Founded in 2003, Synchrony Financial (NYSE:SYF) is a premier consumer financial services company with headquarters in Connecticut. The company provides customized financing programs and analytics across platforms and industries, including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet, and other sectors.

While we acknowledge the risk and potential of SYF as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than SYF and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: 10 Best Diagnostics and Research Stocks to Buy According to Analysts and 15 Set-It-and-Forget-It Stocks to Buy in 2026

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  • 140 Metas
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