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Telsey Advisory Raises Bath & Body Works (BBWI) Target to $25, Maintains Market Perform Rating

Bath & Body Works, Inc. (NYSE:BBWI) is included among the 14 Low PE High Dividend Stocks to Buy Right Now.

On March 5, Telsey Advisory raised its price recommendation on Bath & Body Works, Inc. (NYSE:BBWI) to $25 from $23. It reiterated a Market Perform rating on the shares. The firm said it was encouraged by the company’s Q4 performance, noting that results came in better than expected, the analyst told investors. Even so, the firm believes the company remains an established brand and continues to expect pressure on topline growth and operating margins in 2026.

A day earlier, on March 4, the company projected a steeper-than-expected drop in annual sales. This came despite results for the holiday quarter that topped estimates. CEO Daniel Heaf said a turnaround at the fragrance retailer will take time. Many consumers are dealing with higher living costs and a weaker labor market. As a result, spending on non-essential items has slowed. That shift has weighed on retailers like Bath & Body Works.

The company expects full-year net sales to decline between 2.5% and 4.5%. Analysts had been looking for a smaller drop of about 1.9%, according to data compiled by LSEG. The midpoint of the company’s annual adjusted profit forecast, which ranges from $2.40 to $2.65 per share, also came in slightly below estimates of $2.56.

Bath & Body Works said its full-year outlook includes about 130 basis points of gross margin pressure tied to tariff-related product cost inflation. The company sources its products domestically. Management also said the company has reduced its product offerings by about 10%. The goal is to simplify and modernize the in-store experience. Last year, the company also said it would drop non-core categories and refocus on its key businesses. Bath & Body Works reported fourth-quarter sales of $2.72 billion, beating estimates of $2.62 billion.

Bath & Body Works, Inc. (NYSE:BBWI) is a global omnichannel retailer focused on personal care and home fragrance. The company sells a range of products for the body and home, including 3-wick candles, home fragrance diffusers, fine fragrance mists, liquid hand soaps, body lotions, and body creams.

While we acknowledge the risk and potential of BBWI as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than BBWI and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: 40 Most Popular Stocks Among Hedge Funds Heading into 2026 and 14 Best American Dividend Stocks to Invest In

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