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Stifel Cuts Flutter (FLUT) Target but Holds the Buy, Here’s Why

Flutter Entertainment Plc (NYSE:FLUT) is one of the best falling stocks to invest in now. On April 9, Stifel analyst Christopher Bavitz cut his price target on Flutter Entertainment Plc (NYSE:FLUT) to $189 from $216 while keeping a Buy rating on the stock.

The analyst said his firm, Stifel, had reassessed expectations ahead of Flutter’s Q1 2026 earnings report. This was largely because of ongoing weakness in the company’s US online sports betting business following a guidance reset that disappointed the market earlier in the year. Bavitz noted that Flutter had already rattled investors in February when it issued fiscal year 2026 guidance that came in well below Wall Street expectations.

The core focus heading into the earnings print, according to Stifel, is the US handle share exit-rate. This is essentially what portion of total bets placed in the country Flutter is capturing. The other focus area is whether early signs suggest the company’s adjusted promotional strategy is starting to work. Flutter had been spending aggressively to attract and keep bettors, but that approach hurt margins without sustaining the intended growth, noted Bavitz.

On this front, Stifel’s analysis of state-level betting data indicates that the rate at which customers stop using the platform likely peaked in December and January. This position aligns with what Flutter’s own management had indicated. The analyst added that handle share trends also improved sequentially heading into Q2, when Flutter plans to launch a new sports betting loyalty program designed to reduce churn and rebuild engagement.

Stifel estimates Flutter’s online casino net gaming revenue grew 20% year over year in Q1, which is slightly ahead of the company’s own high-teens growth guidance for the full fiscal year. That stronger casino performance is helping absorb the drag from softer sports betting volumes, said Bavitz.

Flutter Entertainment plc (NYSE:FLUT) is an international sports betting and gaming operator. Its portfolio of brands includes FanDuel, Paddy Power, Betfair, and PokerStars. The company offers online sports betting, iGaming, and poker services across multiple regulated markets.

While we acknowledge the risk and potential of FLUT as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than FLUT and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: 10 Best 52-Week High US Stocks to Buy and 9 Must-Buy Penny Stocks to Invest In Now.

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