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Starbucks Sees Encouraging Growth beyond the Morning Rush, CNBC Reports

Starbucks Corporation (NASDAQ:SBUX) is included among the Billionaire Ken Fisher’s Top 11 Dividend Stock Picks.

On May 28, CNBC reported that afternoon traffic is playing a larger role in Starbucks Corporation (NASDAQ:SBUX)’s growth. The company has moved forward with a key element of CEO Brian Niccol’s turnaround strategy. According to data shared exclusively with CNBC, more customers are visiting Starbucks stores in the US after 2 p.m. The strongest increase in traffic has been between 3 p.m. and 5 p.m. The data covers the 90-day period from Feb. 15 to May 16.

For Starbucks, the trend is encouraging. The company has been looking for ways to drive customer visits beyond the morning coffee rush, which has traditionally been its busiest time of day. A big part of Niccol’s plan has been to bring customers back more often and keep stores busy throughout the day.

That effort appears to be gaining traction. In a blog post published last month, Starbucks said sales generated after 11 a.m. totaled $11 billion in the US during fiscal 2025. One of the biggest contributors has been the company’s Refreshers platform. Executives said the beverage line is now Starbucks’ second-best-selling category, behind only espresso drinks.

The stronger afternoon performance is another sign that Niccol’s early turnaround initiatives may be starting to produce results. Starbucks recently delivered quarterly earnings that topped expectations, easing some investor concerns around customer traffic, pricing, and execution under the company’s new leadership. The chain also recorded traffic growth for the second quarter in a row, an indication that more customers are returning to its stores.

Starbucks Corporation (NASDAQ:SBUX) is a global roaster, marketer, and retailer of specialty coffee. Its North America segment includes the United States and Canada, while its International segment covers China, Japan, Asia Pacific, Europe, the Middle East and Africa, Latin America, and the Caribbean.

While we acknowledge the risk and potential of SBUX as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than SBUX and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: 10 Oversold Dividend Growth Stocks to Buy and 10 No-Brainer Dividend Stocks to Buy

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The $250 Trillion AI Hype is Real. A few years from now, you’ll probably wish you’d bought this stock.

Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

When Jeff Bezos said that one breakthrough technology would shape Amazon’s destiny, even Wall Street’s biggest analysts were caught off guard.

Fast forward a year and Amazon’s new CEO Andy Jassy described generative AI as a “once-in-a-lifetime” technology that is already being used across Amazon to reinvent customer experiences.

At the 8th Future Investment Initiative conference, Elon Musk predicted that by 2040 there would be at least 10 billion humanoid robots, with each priced between $20,000 and $25,000.

Do the math. According to Musk, this technology could be worth $250 trillion by 2040.

Put another way, that’s roughly equal to:

  • 175 Teslas
  • 107 Amazons
  • 140 Metas
  • 84 Googles
  • 65 Microsofts
  • And 55 Nvidias

And here’s the wild part — this $250 trillion wave isn’t tied to one company, but to an entire ecosystem of AI innovators set to reshape the global economy.

It’s a leap so massive, it could reshape how businesses, governments, and consumers operate worldwide.

Even if that $250 trillion figure sounds ambitious, major firms like PwC and McKinsey still see AI unlocking multi-trillion-dollar potential.

How could anything be worth that much?

The answer lies in a breakthrough so powerful it’s redefining how humanity works, learns, and creates.

And this breakthrough has already set off a frenzy among hedge funds and Wall Street’s top investors.

What most investors don’t realize is that one under-owned company holds the key to this $250 trillion revolution.

In fact, Verge argues this company’s supercheap AI technology should concern rivals.

Before I reveal the details, let’s talk about how some of the richest people on the planet are positioning themselves.

  • Bill Gates sees artificial intelligence as the “biggest technological advance in my lifetime,” more transformative than the internet or personal computer, capable of improving healthcare, education, and addressing climate change.
  • Larry Ellison — through Oracle, is spending billions on Nvidia chips and partnering with Cohere to embed generative AI across Oracle’s cloud and apps.
  • Warren Buffett — not known for tech hype — says this breakthrough could have a ‘hugely beneficial social impact.

When billionaires from Silicon Valley to Wall Street line up behind the same idea — you know it’s worth paying attention to.

Even as we admire what Tesla, Nvidia, Alphabet, and Microsoft have built, we believe an even greater opportunity lies elsewhere…

But the real story isn’t Nvidia — it’s a much smaller company quietly improving the critical technology that makes this entire revolution possible.

And judging by what I’m hearing from both Silicon Valley insiders and Wall Street veterans…

This prediction might not be bold at all:

A few years from now, you’ll wish you’d owned this stock.

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Wall Street calls this $3 stock a “Melting Ice Cube.” They said the same thing about BTI before it returned 90%.

Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

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We alerted our subscribers, and BTI returned 90% in just 16 months.

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Today, we have identified a nearly identical pattern in a digital-first giant trading at $3.

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