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Starbucks Corporation (SBUX): Jim Cramer Wonders Whether CEO Might Not Have Realized How Broken Things Were

We recently published 13 Stocks Jim Cramer Discussed During His Historic Morning Appearance. Starbucks Corporation (NASDAQ:SBUX) is one of the stocks Jim Cramer recently discussed.

Starbucks Corporation (NASDAQ:SBUX)’s shares have lost 9.4% year-to-date as the firm continues to deal with a tough turnaround. For most of 2025, Cramer has been a fan of the company as he believes that CEO Brian Niccol is the right executive for the job. His recent comments about Starbucks Corporation (NASDAQ:SBUX) commented on reports about the firm’s Pumpkin Spice Latte and shared that the firm is seeing record numbers and is in a comfortable position to sell its China business. However, this time, he wondered whether Niccol might have underestimated the extent of difficulties that Starbucks Corporation (NASDAQ:SBUX) is facing:

“I do want to ask you a question about the state of Starbucks. Do you think it’s possible when Brian came in he may not have realized how broken Starbucks really was?”

Here are Cramer’s previous thoughts about Starbucks Corporation (NASDAQ:SBUX):

“Uh story this weekend in Bloomberg about Starbucks having some good numbers so far with the Pumpkin Spice Latte. I’ve confirmed that that’s true. There are many things that are going well there. They’ve got some good numbers. Now is the stock going to go up on this? Well, this, again is an example of file these things away. You’ve got some good numbers coming from Starbucks, record numbers. You have things that are starting to work for Brian Niccol. You do have many buyers of Chine if he does want to sell it. So I mean yeah go sell this, my problem is when do you know to get it back?”

While we acknowledge the risk and potential of SBUX as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than SBUX and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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