We recently compiled a list of the 10 Best Sporting Goods Stocks To Invest In Now. In this article, we are going to take a look at where On Holding AG (NYSE:ONON) stands against the other sporting goods stocks.

The sports industry typically generates millions of dollars through events, promotions, and endorsements. It is one of the few sectors that continued to prosper, even during the pandemic. The global sporting and athletic goods market is projected to grow significantly, driven by consumer health awareness and rising demand for fitness products. The market value reached $52.02 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 3.2% through 2032, due to innovation in sporting technology and materials. Sports stocks have climbed more than 10% year-to-date, pushing the sports index of the broader market to its highest level since July of last year.

The market has experienced a sudden increase in demand as it recovers from the pandemic. The pandemic initially disrupted the market with postponed events like the Olympics and supply chain challenges. However, increased consumer awareness around fitness and health post-pandemic has further fueled the global demand for sports and sporting goods.

This growth in demand has varied across regions. Western Europe and Asia Pacific have been at the forefront of the sales recovery, while Latin America has maintained its impressive growth momentum. North America also achieved steady progress, building on its previous year’s performance. Looking ahead, Latin America and Southeast Asia show the greatest potential, with growth rates of 22% and 11%, respectively, in 2023. Meanwhile, although China rebounded after a challenging 2022, analysts remain cautious about future growth due to ongoing economic difficulties.

Global economic challenges, such as high inflation and uncertainty, are shaping consumer behavior. Rising prices are a top concern for consumers worldwide, affecting purchasing power and brand loyalty. Despite these challenges, sports participation is increasing in some regions, particularly in activities that are accessible, social, and less time-consuming. For instance, customer preference for pickleball and paddle tennis has increased by 159% since the pandemic. As consumer preferences evolve, companies are adapting their strategies to cater to different demographics, particularly the expanding older population.

Rising Demand for Sustainable Sporting Goods

One of the key trends in this industry is the increasing preference for sustainable sporting goods. Despite economic pressures, many consumers are willing to pay 9.7% more on average for products that have a positive environmental impact. Legislation is also playing a big role in driving sustainability. Laws like the U.S. Inflation Reduction Act and the EU Green Deal are pushing investments in green energy and sustainable solutions, including in sporting goods. The EU’s Ecodesign for Sustainable Products Regulation and Waste Framework Directive are setting stricter standards for product design, recyclability, and end-of-life management. Moreover, regulations like the EU Corporate Sustainability Reporting Directive are increasing the pressure on companies to be transparent about their environmental and social impacts.

To address these challenges and capitalize on emerging opportunities, more than 80% of sporting goods companies, both large and small, are adopting ambitious sustainability goals like CO2 reduction targets. By adopting sustainable practices, companies can not only benefit the planet but also boost brand reputation and attract eco-conscious consumers. With this context in mind, let’s take a look at the best sporting goods stocks to invest in now.

Our Methodology

We analyzed multiple stock screeners and  ETFs to compile a list of the best sporting goods stocks. From this list, we identified the 10 stocks most favored by elite hedge funds as of Q3 2024. The hedge fund sentiment data was obtained from Insider Monkey’s database of 900 funds. The best sporting goods stocks have been ranked in ascending order of the number of hedge funds holding a stake in them.

At Insider Monkey we are obsessed with the stocks that hedge funds pile into. The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).

On Holding AG (NYSE:ONON)

Number of Hedge Fund Holders: 35

On Holding AG (NYSE:ONON) is a Swiss company that develops and distributes footwear, apparel, and accessories for athletes and sports enthusiasts. Founded in 2010, the company sells its products through online stores, physical stores, and distributors. On Holding AG (NYSE:ONON)  ranks highly among our list of the best sporting goods stocks to invest in now.

On Holding AG (NYSE:ONON) recently reported impressive third-quarter results, with net sales rising 33% year-over-year to CHF 636 million. This strong performance was driven by high demand across the direct-to-consumer segment and growing brand awareness globally. Moreover, the company’s gross profit margin reached 60.6% in the same quarter, showing a disciplined approach toward cost management. As a result, On Holding AG (NYSE:ONON) has increased its full-year 2024 net sales growth forecast from 30% to 32%, projecting net sales of at least CHF 2.29 billion.

The company has taken a series of strategic initiatives, including the launch of new products such as Could Surfer 2 and Cloud 6, the expansion of its store network by opening 20-25 stores, and continued investment in marketing campaigns. These recent developments allow the company to sustain its strong brand awareness and sales growth trajectory.

Here’s what Artisan Partners said about On Holding AG (NYSE:ONON) in its Q1 2024 investor letter:

“We initiated new GardenSM positions in On Holding AG (NYSE:ONON) during the quarter. On is an emerging global athletic sports brand focusing on performance footwear. Performance running footwear is one of the most challenging categories to break into, requiring a high degree of technical knowledge, significant investment spending and marketing prowess, each of which On has acheived over the years. The company’s foundation in performance footwear provides a high barrier to entry and a strong and credible foundation for the brand to continue growing. We believe On will generate attractive growth as it scales across product categories, channels and geographies within the $300 billion global sportswear market.”

Overall ONON ranks 6th on our list of the best sporting goods stocks to invest in now. While we acknowledge the potential of ONON as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than ONON but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.