Celebrating CNBC’s Squawk Box turning 30 on Wednesday, Jim Cramer, host of Mad Money, reflected on what the financial world looked like three decades ago.
“Today we celebrate 30 years of CNBC’s Squawk Box… You know what? It sure did feel like the old days here.”
READ ALSO: Jim Cramer Weighed In on These 9 Stocks and 10 Stocks on Jim Cramer’s Radar.
Cramer emphasized that during the 1990s, as Squawk Box was establishing itself, many Americans were just beginning to realize the potential of owning shares in individual companies. He recalled that this period marked a shift in how people approached investing, recognizing that real wealth could be built not just through mutual funds or diversified portfolios, but by choosing the right single stocks. However, he also expressed disappointment that this mindset seemed to fade over time. Despite that, Cramer now sees a turning point. He added:
“I think enough time has passed that we can recognize that with stocks like an Oracle or NVIDIA or Palantir and so many others, we should be talking about single stock reward because it’s back and people are making fortunes, and you’re maybe missing the boat.”
Our Methodology
For this article, we compiled a list of 12 stocks that were discussed by Jim Cramer during the episode of Mad Money aired on September 10. We listed the stocks in the order that Cramer mentioned them. We also provided hedge fund sentiment for each stock as of the second quarter of 2025, which was taken from Insider Monkey’s database of over 900 hedge funds.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).
Jim Cramer Shared Insights on These 12 Stocks
12. The Procter & Gamble Company (NYSE:PG)
Number of Hedge Fund Holders: 88
The Procter & Gamble Company (NYSE:PG) is one of the stocks Jim Cramer shared insights on. Cramer said the stock is not “weak enough,” as he commented:
“I didn’t include Procter & Gamble and Johnson & Johnson, both amazing companies, but their stocks, while weaker today, they’re not weak enough. They’re still way too high.”
The Procter & Gamble Company (NYSE:PG) markets a wide range of branded consumer goods, including beauty, grooming, health care, fabric and home care, and baby, feminine, and family care. Cramer discussed the company in a July episode. He said:
“Sometimes you get these days where it feels like the market has returned to some semblance of what you’re used to when things get shaky. I mean, these are the days when… Procter & Gamble has a big run… I think you’d be coming in a little too early at this point in the rotation. My guess is that there’ll be maybe two or even maybe three days where interest rates are lower. This was day one, and you have to wait as the food and drug analysts come out from under the table and start bragging loudly about their flock and about how it’s time to buy. That’s what those guys always do. See, I can see where Procter & Gamble could have another good day, maybe even two, based on the weaker dollar. What analysts could resist a price target boost there?”
11. Colgate-Palmolive Company (NYSE:CL)
Number of Hedge Fund Holders: 59
Colgate-Palmolive Company (NYSE:CL) is one of the stocks Jim Cramer shared insights on. Cramer noted that it is “rare” that he sees the stock at this low level. He said:
“Or how about Colgate-Palmolive, often considered one of the premier consumer packaged goods companies? You can buy that stock now at the 52-week low and ride that 2.5% yield. It is so rare that I see that stock go this low.”
Colgate-Palmolive Company (NYSE:CL) produces consumer goods across oral care, personal care, home care, and pet nutrition. Cramer mentioned the stock in an August episode. He remarked:
“The best one in the group, by the way, is Kimberly. Mike Hsu did an amazing job. Kimberly is the right one. Now I will say this, I thought the Colgate quarter was darn good. I like the Hill’s. I think Total’s doing amazingly well. I don’t understand why it’s acting the worst of all of them. Maybe it’s because of the high multiple, but I would not abort. I would not leave Colgate right here. I just can’t. But boy, that’s, that’s it. Noel Wallace, come on the show. I know you don’t like media, but you know this is the right place to go.”
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