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Jim Cramer on Amazon: “Lost in the Shuffle Is the Greatness of the Company Itself”

Amazon.com, Inc. (NASDAQ:AMZN) is one of the stocks on Jim Cramer’s recent game plan. Cramer said that he is a believer in the stock, as he commented:

Thursday evening, we have some real controversial stocks. So it all starts with Amazon, which has become a bit of a battleground, frankly. This one used to roar in earnings. Now, if Amazon goes up, it gets faded as sellers appear everywhere. If it goes down, you know what, at the opening, it just keeps going lower. Lost in the shuffle is the greatness of the company itself. We own it for the Charitable Trust. I’m a believer. I know it hasn’t been a good returner. Let’s see what happens.

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Amazon.com, Inc. (NASDAQ:AMZN) sells consumer goods and digital content through online and physical stores, provides advertising and subscription services, operates Amazon Web Services for cloud computing, develops electronic devices, produces media content, and offers programs supporting third-party sellers and content creators. While reviewing the Magnificent Seven during the January 6 episode, Cramer mentioned the stock and said:

Finally, there’s Amazon, another Charitable Trust name… It finished last year up just over 5%… Muted overall performance, missed some very positive things. When Amazon reported its latest quarter at the end of October, that was a major positive catalyst as their web service business put up terrific numbers, that was one I was worried about, growth accelerating to more than 20%, the highest level since the third quarter 2022. I feel very good about that business after speaking with Amazon Web Services CEO Matt Garman about a month ago… He was terrific. On top of that, Amazon made a big investment in Anthropic, one of my absolute faves. They’re already using AI and robotics to enhance the retail business. I was on Rufus maybe 20 times in the last three days. Rufus has really improved, and I’ve gotta tell you, Anthropic is great. It’s a business-to-business service. It’s going to be wildly profitable very soon. The retail business continues to do well with double-digit growth both domestically and internationally for the past two quarters. Yes, Amazon’s still spending heavily on AI infrastructure like many of the Magnificent Seven compadres, but it’s very clear how these investments can directly make them money. So to me, that spending is easier to swallow. I’m looking for Amazon to put up much bigger gains in 2026 and it seems like I’m not alone because… the stock soared nearly 5% over the past three sessions. It’s been magnificent.

While we acknowledge the risk and potential of AMZN as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than AMZN and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

The $250 Trillion AI Hype is Real. A few years from now, you’ll probably wish you’d bought this stock.

Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

When Jeff Bezos said that one breakthrough technology would shape Amazon’s destiny, even Wall Street’s biggest analysts were caught off guard.

Fast forward a year and Amazon’s new CEO Andy Jassy described generative AI as a “once-in-a-lifetime” technology that is already being used across Amazon to reinvent customer experiences.

At the 8th Future Investment Initiative conference, Elon Musk predicted that by 2040 there would be at least 10 billion humanoid robots, with each priced between $20,000 and $25,000.

Do the math. According to Musk, this technology could be worth $250 trillion by 2040.

Put another way, that’s roughly equal to:

  • 175 Teslas
  • 107 Amazons
  • 140 Metas
  • 84 Googles
  • 65 Microsofts
  • And 55 Nvidias

And here’s the wild part — this $250 trillion wave isn’t tied to one company, but to an entire ecosystem of AI innovators set to reshape the global economy.

It’s a leap so massive, it could reshape how businesses, governments, and consumers operate worldwide.

Even if that $250 trillion figure sounds ambitious, major firms like PwC and McKinsey still see AI unlocking multi-trillion-dollar potential.

How could anything be worth that much?

The answer lies in a breakthrough so powerful it’s redefining how humanity works, learns, and creates.

And this breakthrough has already set off a frenzy among hedge funds and Wall Street’s top investors.

What most investors don’t realize is that one under-owned company holds the key to this $250 trillion revolution.

In fact, Verge argues this company’s supercheap AI technology should concern rivals.

Before I reveal the details, let’s talk about how some of the richest people on the planet are positioning themselves.

  • Bill Gates sees artificial intelligence as the “biggest technological advance in my lifetime,” more transformative than the internet or personal computer, capable of improving healthcare, education, and addressing climate change.
  • Larry Ellison — through Oracle, is spending billions on Nvidia chips and partnering with Cohere to embed generative AI across Oracle’s cloud and apps.
  • Warren Buffett — not known for tech hype — says this breakthrough could have a ‘hugely beneficial social impact.

When billionaires from Silicon Valley to Wall Street line up behind the same idea — you know it’s worth paying attention to.

Even as we admire what Tesla, Nvidia, Alphabet, and Microsoft have built, we believe an even greater opportunity lies elsewhere…

But the real story isn’t Nvidia — it’s a much smaller company quietly improving the critical technology that makes this entire revolution possible.

And judging by what I’m hearing from both Silicon Valley insiders and Wall Street veterans…

This prediction might not be bold at all:

A few years from now, you’ll wish you’d owned this stock.

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Wall Street calls this $3 stock a “Melting Ice Cube.” They said the same thing about BTI before it returned 90%.

Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

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We alerted our subscribers, and BTI returned 90% in just 16 months.

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Today, we have identified a nearly identical pattern in a digital-first giant trading at $3.

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