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Jim Cramer Critiques Brown-Forman (BF-B) for Mismanaging Jack Daniel’s – Here’s Why

We recently published a list of Jim Cramer Discussed These 12 Stocks & Elon Musk Vs Sam Altman. In this article, we are going to take a look at where Brown-Forman Corporation (NYSE:BF-B) stands against other stocks that Jim Cramer discussed.

In a fresh appearance on CNBC’s Squawk on the Street, Jim Cramer started out by commenting on European stock markets. At the start of the day, markets were doing well and European stocks had actually outpaced American stocks in year-to-date performance. Cramer was surprised by their performance because he was “getting a lot of reports about how people are more negative about Europe than ever.” In fact he quoted the manager of one of the largest asset management firms in the world informing him about the “unmitigated negativity” surrounding European stocks.

Cramer reiterated his favored investing approach and reminded users about the need to look deeper than simply analyzing broader market performance. He shared that the strong European performance might “be short lived, because I’m trying to find companies that are doing really well in Europe. And I can’t really find them.” On the flip side, Cramer was able to find many companies “that are doing well in the United States.”

Naturally, when discussing top-performing US stocks, one firm that’s unavoidable is Wall Street’s favorite AI GPU stock whose GPUs are powering up all AI models. The stock had opened lower during the day, and Cramer pinned its performance on “negative things over at Korea!” These ‘things’ concerned the earnings report of Korean memory manufacturer SK Hynix, whose report had created doubts in investors’ minds about the demand for AI GPUs.

His latest stock market comments aren’t the only ones this year. In an earlier show, Cramer remarked on the breadth of market performance as opposed to the rise of just one or two indexes. He had outlined that despite the breadth that markets were experiencing, “the S&P oscillator I follow, [inaudible] is slightly overbought, there’s a lot more room.” Cramer added that even though technology stocks continued to impress, “there’s a considerable part of the market that has done nothing. Nothing for years. And that’s coming on.” He didn’t hold back about small-cap stocks either. The CNBC host believes “That stuff doesn’t work. People always try to chin that up. And then somebody sells a big small cap derivative.”

Another hot topic in the media, particularly after President Trump’s inauguration, has been the role that the ultra-wealthy might play in the US government. Cramer outlined previously that electric vehicle and aerospace billionaire Elon Musk has had a large role to play here. He shared that if you go back over the councils that were disbanded post-Charlottesville, what you would see are a lot of traditional industrialists and drug companies.” Cramer added that these individuals represented traditional wealth in America and they “were the people that were not drawn to, by Elon Musk. Elon Musk has changed the equation.”

This time around, he remarked on the feud between Elon Musk and OpenAI’s Sam Altman over President Trump’s $500 billion Stargate AI project. “I mean, you gotta talk about, oligarchs are mad at each other,” Cramer said. The fights make him want to “do [a] oligarch mad at each other segment.”

Cramer also shared what he believes might be the motivating factors behind President Trump’s intent to place tariffs on America’s trading partners. According to him:

“Look I do think that when we hear Trump talk about it he’s really just saying, listen we got a big trade deficit with you and we gotta put a tariff on unless you buy our stuff. And that therefore people are not as worried. I still come back with Mexico,

Finally, the CNBC host had some good news on the inflationary front. He believes “that things are going to have to roll back prices, things have gotten too expensive.”

Our Methodology

To make our list of the stocks that Jim Cramer talked about, we listed down all the stocks he mentioned during CNBC’s Squawk on the Street aired on January 23rd.

For these stocks, we also mentioned the number of hedge fund investors. Why are we interested in the stocks that hedge funds invest in? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points. (see more details here).

Brown-Forman Corporation (NYSE:BF-B)

Number of Hedge Fund Holders In Q3 2024: 24

Brown-Forman Corporation (NYSE:BF-B) is one of the largest alcoholic beverage companies in the US. It is known primarily for its popular Jack Daniel’s whisky lineup. The shares are down by 40% over the past year as rising costs and lower consumer spending have dented Brown-Forman Corporation (NYSE:BF-B)’s income statement. The turmoil forced the firm to announce a 12% workforce reduction in January. Cramer believes that while the broader alcoholic beverage industry is facing headwinds, some of Brown-Forman Corporation (NYSE:BF-B)’s troubles are of its own making:

“Whisky’s so horrible.”

“But I have to tell you, when I look at liquor, Brown Forman, put money away from Jack Daniel’s, they thought they could get away with it, they put it like on like Tennessee Honey, they didn’t support their main brand. I don’t know, wow. Look at that.” “People were buying their barrels. You know guys were long barrels. When I went to Texas two years ago guys said listen I got barrels. Would like to buy barrels? Yeah, they were trading barrels.”

Overall, BF-B ranks 10th on our list of stocks that Jim Cramer discussed. While we acknowledge the potential of BF-B as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than BF-B but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

READ NEXT: 20 Best AI Stocks To Buy Now and Complete List of 59 AI Companies Under $2 Billion in Market Cap

Disclosure: None. This article is originally published at Insider Monkey.

The $250 Trillion AI Hype is Real. A few years from now, you’ll probably wish you’d bought this stock.

Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

When Jeff Bezos said that one breakthrough technology would shape Amazon’s destiny, even Wall Street’s biggest analysts were caught off guard.

Fast forward a year and Amazon’s new CEO Andy Jassy described generative AI as a “once-in-a-lifetime” technology that is already being used across Amazon to reinvent customer experiences.

At the 8th Future Investment Initiative conference, Elon Musk predicted that by 2040 there would be at least 10 billion humanoid robots, with each priced between $20,000 and $25,000.

Do the math. According to Musk, this technology could be worth $250 trillion by 2040.

Put another way, that’s roughly equal to:

  • 175 Teslas
  • 107 Amazons
  • 140 Metas
  • 84 Googles
  • 65 Microsofts
  • And 55 Nvidias

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Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

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