Harley-Davidson, Inc. (HOG): A Bull Case Theory

We came across a bullish thesis on Harley-Davidson, Inc. (HOG) on Business Model Mastery’s Substack. In this article, we will summarize the bulls’ thesis on HOG. Harley-Davidson, Inc. (HOG)'s share was trading at $24.71 as of 27^th May. HOG’s trailing and forward P/E were 8.71 and 8.80 respectively according to Yahoo Finance.

This iconic motorcycle company is far more than a vehicle manufacturer—it is a vertically integrated lifestyle brand with a highly defensible and profitable ecosystem. While motorcycles comprise most of its sales volume, the real profits come from parts,...