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Diageo plc (DEO): A Bull Case Theory

We came across a bullish thesis on Diageo plc on Recital’s Substack by Anthony Yiu. In this article, we will summarize the bulls’ thesis on DEO. Diageo plc's share was trading at $106.97 as of August 6th. DEO’s trailing and forward P/E were 25.30 and 11.63 respectively according to Yahoo Finance.

Diageo's turnaround story is increasingly compelling as the company transitions from vague ambition to sharply defined problem-solving under new leadership. Once dogged by low free cash flow, bloated capital expenditure, and distorted incentives that prioritized margin percentages over...