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Coca-Cola (KO) Could Benefit From Biggest-Ever FIFA Marketing Push, Says Citigroup

The Coca-Cola Company (NYSE:KO) is included among the 10 Best Long Term Low Risk Stocks to Buy According to Hedge Funds.

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On May 18, Citigroup analyst Filippo Falorni raised the firm’s price recommendation on The Coca-Cola Company (NYSE:KO) to $91 from $90. It reiterated a Buy rating on the stock. Citi believes Coca-Cola could see a boost in beverage volumes during this summer’s FIFA World Cup. The analyst pointed out that the company is an official tournament partner and is launching what it described as its biggest-ever marketing campaign tied to the event.

During the Q1 2026 earnings call, President and CFO John Murphy said the company still expects organic revenue growth of 4% to 5% for 2026. He also shared that Coca-Cola now expects comparable currency-neutral EPS growth, excluding acquisitions and divestitures, to come in between 6% and 7%.

Murphy said the company now expects comparable earnings per share growth of 8% to 9% compared with $3 in 2025. That is slightly above the earlier guidance range of 7% to 8%, mainly because of a lower effective tax rate. He added that Coca-Cola now expects its 2026 underlying effective tax rate to be 19.9%, down by 1 percentage point from the previous estimate.

Murphy also noted that divestitures are still expected to create about a 4 percentage point headwind to comparable net revenues and around a 1 percentage point drag on comparable earnings per share. He said the outlook assumes the pending sale of Coca-Cola Beverages Africa will close in the second half of 2026.

The Coca-Cola Company (NYSE:KO) operates across several global markets, including Europe, the Middle East and Africa, Latin America, North America, and the Asia Pacific. The company sells a wide range of beverage brands through its various business segments worldwide.

While we acknowledge the risk and potential of KO as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than KO and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: 11 Best Dividend Penny Stocks to Buy Right Now and 11 Best Long Term US Stocks to Buy Right Now

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The $250 Trillion AI Hype is Real. A few years from now, you’ll probably wish you’d bought this stock.

Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

When Jeff Bezos said that one breakthrough technology would shape Amazon’s destiny, even Wall Street’s biggest analysts were caught off guard.

Fast forward a year and Amazon’s new CEO Andy Jassy described generative AI as a “once-in-a-lifetime” technology that is already being used across Amazon to reinvent customer experiences.

At the 8th Future Investment Initiative conference, Elon Musk predicted that by 2040 there would be at least 10 billion humanoid robots, with each priced between $20,000 and $25,000.

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  • 175 Teslas
  • 107 Amazons
  • 140 Metas
  • 84 Googles
  • 65 Microsofts
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  • Bill Gates sees artificial intelligence as the “biggest technological advance in my lifetime,” more transformative than the internet or personal computer, capable of improving healthcare, education, and addressing climate change.
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  • Warren Buffett — not known for tech hype — says this breakthrough could have a ‘hugely beneficial social impact.

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Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

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