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Citi Pivots to Household Care for 2026 Favoring Newell Brands (NWL) as Inventory Destocking and Negative Comparisons End

Newell Brands Inc. (NASDAQ:NWL) is one of the cheap penny stocks to invest in. On December 17, Citi raised the firm’s price target on Newell Brands to $3.75 from $3.50 while keeping a Neutral rating on the shares. Citi is recalibrating its focus for 2026, moving away from the bullish stance it held on non-alcoholic beverages in 2025. The firm now favors household and personal care stocks, citing a stronger fundamental outlook. This optimism is driven by the end of inventory destocking cycles and more favorable year-over-year consumption comparisons.

Earlier on December 2, UBS lowered the firm’s price target on Newell Brands to $4 from $5.50, while maintaining a Neutral rating on the shares. In a research note to investors, the firm explained that it is remaining on the sidelines, seeking greater clarity on market conditions before adopting a more positive stance on the company.

Additionally, in Q3 2025,  Newell Brands recorded net sales of $1.8 billion, which was a 7.2% year-over-year decline, with core sales dropping 7.4%. These results fell short of expectations due to significant retailer inventory destocking and unreciprocated pricing actions taken to offset $180 million in incremental cash tariff costs. Despite the top-line pressure, the company achieved a net income of $21 million, which was a major swing from the $198 million net loss in the prior year, and reported normalized diluted EPS of $0.17

Looking ahead, Newell Brands is preparing for a return to growth in 2026, fueled by a pipeline of over 20 Tier 1 and Tier 2 product innovations. On December 1, the company announced a global productivity plan to cut its workforce by 10% (over 900 employees), aiming for annual savings of up to $130 million. For the full year 2025, the company expects net sales to decline 4.5% to 5%, with normalized EPS projected between $0.56 and $0.60.

Newell Brands Inc. (NASDAQ:NWL) designs, manufactures, sources, and distributes consumer and commercial products worldwide. The company operates in three segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation.

While we acknowledge the potential of NWL to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than NWL and that has 100x upside potential, check out our report about this cheapest AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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