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Brown-Forman Corporation (BF-B): A Bull Case Theory 

We came across a bullish thesis on Brown-Forman Corporation on Jon’s Thoughts’s Substack by Jon Chu. In this article, we will summarize the bulls’ thesis on BF-B. Brown-Forman Corporation's share was trading at $27.64 as of September 24th. BF-B’s trailing and forward P/E were 15.44 and 16.86 respectively according to Yahoo Finance.

Brown-Forman (BF) has experienced a dramatic shift in market perception over the past decade. Once regarded as a high-quality company, the stock routinely traded above 30x earnings, with investors justifying the premium based on its stability and...