Booking Holdings Inc. (BKNG): A Bull Case Theory 

We came across a bullish thesis on Booking Holdings Inc. on Business Model Mastery’s Substack by The Antifragile Investor. In this article, we will summarize the bulls’ thesis on BKNG. Booking Holdings Inc.'s share was trading at $5,454.81 as of September 29th. BKNG’s trailing and forward P/E were 38.67 and 21.83 respectively according to Yahoo Finance.

Booking Holdings (BKNG) operates an asset-light marketplace model, connecting travelers and accommodation providers while collecting 10–20% commissions per booking. This structure delivers high margins and scalability across...