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Argus Upgrades Deckers Outdoor Corporation (DECK) to Buy from Hold

Deckers Outdoor Corporation (NYSE:DECK) is among the 10 High Growth S&P 500 Stocks to Buy Now.

Argus analyst John Staszak, on February 20, 2026, upgraded Deckers Outdoor Corporation (NYSE:DECK) to Buy from Hold. John Staszak cited management’s raised guidance and what was described as more “reliable” forecasting. Argus also pointed to the company’s major brands, UGG and HOKA, continuing to post consistent and strong sales growth.

Earlier in the month, on February 2, 2026, Telsey Advisory raised the price target to $120 from $105 and maintained a Market Perform rating after what was described as a “healthy” Q3 beat, with UGG and HOKA “handily” exceeding expectations. The same day, Citi increased its price target to $135 from $130 and kept a Buy rating.

On January 30, 2026, Deckers reported Q3 EPS of $3.33 versus $2.76 consensus and revenue of $1.96B compared with $1.87B consensus. President and CEO Stefano Caroti said, “Deckers produced record revenue and earnings per share in the third quarter,” driven by global demand for UGG and HOKA. Stefano Caroti added that strategic marketplace management supported balanced growth across DTC and wholesale, with both brands delivering strong full-price selling and gross margins, leaving the company “on track to deliver another incredible year” with profitable growth across expanding segments.

Deckers Outdoor Corporation (NYSE:DECK) designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally.

While we acknowledge the potential of DECK as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than DECK and that has a 100x upside potential, check out our report about the cheapest AI stock.

READ NEXT: 12 Best Tech Stocks that Beat Earnings Estimates and 10 Most Profitable Undervalued Stocks to Buy.

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The $250 Trillion AI Hype is Real. A few years from now, you’ll probably wish you’d bought this stock.

When Jeff Bezos said that one breakthrough technology would shape Amazon’s destiny, even Wall Street’s biggest analysts were caught off guard.

Fast forward a year and Amazon’s new CEO Andy Jassy described generative AI as a “once-in-a-lifetime” technology that is already being used across Amazon to reinvent customer experiences.

At the 8th Future Investment Initiative conference, Elon Musk predicted that by 2040 there would be at least 10 billion humanoid robots, with each priced between $20,000 and $25,000.

Do the math. According to Musk, this technology could be worth $250 trillion by 2040.

Put another way, that’s roughly equal to:

  • 175 Teslas
  • 107 Amazons
  • 140 Metas
  • 84 Googles
  • 65 Microsofts
  • And 55 Nvidias

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  • Bill Gates sees artificial intelligence as the “biggest technological advance in my lifetime,” more transformative than the internet or personal computer, capable of improving healthcare, education, and addressing climate change.
  • Larry Ellison — through Oracle, is spending billions on Nvidia chips and partnering with Cohere to embed generative AI across Oracle’s cloud and apps.
  • Warren Buffett — not known for tech hype — says this breakthrough could have a ‘hugely beneficial social impact.

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