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Analysts See Over 50% Upside To Booking Holdings Inc. (BKNG)

Booking Holdings Inc. (NASDAQ:BKNG) is among the 10 Best Magic Formula Stocks for 2026. As of the close of business on February 23, the stock remains a Strong Buy, with an average upside potential of 50.5%.

On Monday, Morgan Stanley upgraded the stock to Overweight from Equal Weight, while reducing its price target to $5,500 from $6,150. According to TipRanks, analyst Brian Nowak told investors in a research note that he expects the company to remain ‘a key driver of travel’ despite the evolution in agentic tools.

The Morgan Stanley analyst also noted the travel company’s ability to retain customers and its ability to leverage passenger information to drive lucrative direct business.

This follows Citigroup’s update on February 19, when the firm trimmed its price target on the stock to $6,250 from $6,500, citing ongoing market volatility.

However, the investment bank reiterated a Buy rating on the shares, while noting results from the recently concluded quarter, in which the travel services company registered a 9% increase in room nights compared to last year, and beat estimates for both revenue and profit.

Booking Holdings Inc. (NASDAQ:BKNG)’s revenue for the quarter ended December 31 was reported at $6.35 billion, up 16% year-over-year, and above estimates of $6.13 billion. Adjusted profit came in at $48.80 per share, beating expectations by 33 cents. The improved performance was attributed to steady demand for international travel.

Booking Holdings Inc. (NASDAQ:BKNG) provides online travel and restaurant reservations, along with other related services. It owns and operates several renowned platforms, including Booking.com, Agoda, Kayak, and OpenTable.

While we acknowledge the risk and potential of BKNG as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than BKNG and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: 11 Best Military Technology Stocks to Buy Right Now and 10 Best Meme Stocks to Buy Now.

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The $250 Trillion AI Hype is Real. A few years from now, you’ll probably wish you’d bought this stock.

When Jeff Bezos said that one breakthrough technology would shape Amazon’s destiny, even Wall Street’s biggest analysts were caught off guard.

Fast forward a year and Amazon’s new CEO Andy Jassy described generative AI as a “once-in-a-lifetime” technology that is already being used across Amazon to reinvent customer experiences.

At the 8th Future Investment Initiative conference, Elon Musk predicted that by 2040 there would be at least 10 billion humanoid robots, with each priced between $20,000 and $25,000.

Do the math. According to Musk, this technology could be worth $250 trillion by 2040.

Put another way, that’s roughly equal to:

  • 175 Teslas
  • 107 Amazons
  • 140 Metas
  • 84 Googles
  • 65 Microsofts
  • And 55 Nvidias

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  • Bill Gates sees artificial intelligence as the “biggest technological advance in my lifetime,” more transformative than the internet or personal computer, capable of improving healthcare, education, and addressing climate change.
  • Larry Ellison — through Oracle, is spending billions on Nvidia chips and partnering with Cohere to embed generative AI across Oracle’s cloud and apps.
  • Warren Buffett — not known for tech hype — says this breakthrough could have a ‘hugely beneficial social impact.

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