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Alaska Air Group, Inc. (ALK): A Bear Case Theory

 We came across a bearish thesis on Alaska Air Group, Inc. on r/wallstreetbets by NorthcoteTrevelyan. In this article, we will summarize the bears’ thesis on ALK. Alaska Air Group, Inc.'s share was trading at $49.66 as of January 15th. ALK’s trailing and forward P/E were 41.04 and 8.47 respectively according to Yahoo Finance.

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Alaska Airlines ($ALK) is presented as a short thesis built around structural failures in its loyalty program, weak technology controls, and...