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Affirm’s (AFRM) Next Chapter Bets Big On The Card

Affirm Holdings (NASDAQ:AFRM) just delivered its most profitable quarter ever, and the stock still fell 4.26% anyway. That gap between the numbers and the market’s reaction is the story here. On the earnings call held August 27, founder and CEO Max Levchin announced he’s stepping back from day-to-day execution to chase the next generation of products, while the current business keeps compounding underneath him.

The Card Is Turning Into The Real Product

The Affirm Card is where the growth story lives now. Card attach rate sits at 19% of active users, and those cardholders spend twice as much on Affirm’s network as the average user, a sign the card is deepening engagement rather than just adding a new payment rail. Fully 30% of Affirm Card transactions happened offline, which management flagged as a major opening into in-store point-of-sale.

Rewards run through merchant-funded 0% programs, delivering value management compared to 8% to 15% cash back, made possible by the Visa Flexible Credential, a technical setup that lets one credential toggle between funding sources. On top of the card, Pay-in-X volume grew 41%, helped by a large merchant shifting its financing program to an evergreen Pay in 4 offering, and the Services vertical nearly doubled in volume year over year after two major platform integrations. Affirm is still only at 10% of e-commerce merchants and 80 of the top 250 US e-commerce sites, which management framed as a wide-open runway rather than a ceiling.

Fiscal 2027 guidance calls for revenue less transaction costs of 4.2%, matching fiscal 2026, and the company plans to keep funding its loan book through non-consolidated ABS deals at the same pace as this year’s two. Underneath it all, roughly 100 million transaction requests get processed each quarter, letting the company adjust credit policy in real time. Levchin also framed the leadership shuffle, promoting Michael Linford to President and Pat Suh to SVP and GM of Global Markets, as freeing him to work on products that “will only show up in fiscal ’28, ’29, and so on,” including a bank partner platform called Affirm Edge with pilots slated for the second half of the year.

Underwriting Risk Meets A Harder Rollout

The same 0% financing that fuels card rewards is also where Affirm’s biggest exposure sits. Levchin described underwriting 0% consumer interest loans as a “really, really hard science,” warning that small errors can produce “a lot of unprofitable transactions.” That risk compounds as the company pushes further into physical stores, where Levchin said the “bar for error is much lower” than online because of issues like poor in-store connectivity. Enterprise sales aren’t moving fast either.

Management said sales cycles for large merchants remain multi-quarter, a function of the technical complexity of plugging into legacy point-of-sale systems, which caps how quickly that greenfield opportunity actually converts. On the balance sheet side, CFO Rob O’Hare cautioned that the effective tax rate can swing due to differences between GAAP and tax accounting and how stock-based compensation gets treated, with the long-term GAAP rate expected to land in the mid to high 20% range and stay volatile as the company scales. Meanwhile, over 80% of direct-to-consumer loans are now interest-bearing, a mix shift that raises the stakes on Affirm getting that underwriting science right.

Market Sentiment Versus AFRM’s Own Guidance

Hedge fund ownership of Affirm slipped from 61 funds to 57 in the most recent quarter, a modest pullback in institutional conviction even as the company posted its best quarter yet. Short interest sits at 4.96% of float, a real but not extreme level of organized skepticism. As of August 31, the stock trades at a forward P/E of 40.16, a multiple that prices in a good deal of future growth from a company still working through underwriting and tax-rate volatility. That combination suggests that the market hasn’t fully settled on how much of Affirm’s story is already priced in.

Where Affirm Goes From Here

Affirm’s near-term numbers are strong, and management’s own guidance points to more of the same rather than a slowdown. The tension is between a business proving out today and a CEO explicitly redirecting his attention toward products that won’t pay off until fiscal 2028 and 2029. For the card and merchant network expansion to keep justifying a 40-times forward multiple, offline adoption and enterprise integrations need to move faster than their current multi-quarter pace.

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