In this article, we will discuss: 7 Best Jewellery Stocks to Buy Now.

According to a January 2026 research report from Deloitte, the gems and jewelry industry in India is at a turning point because gold continues to be the key cultural and financial anchor as consumer behavior evolves toward daily use, digital discovery, and higher trust requirements. The results are based on a Deloitte consumer survey with over 600 participants from various city tiers and demographics. Trust, legacy, workmanship, and in-store experience are the most important factors in brand selection, with ethical and legal certificates outranking convenience and promotion. Quality is the most important factor in purchasing decisions, followed by price and design, showing that value-led buying is more prevalent than promotion-led demand.

Against this backdrop, growing gold prices are altering consumer behavior without lessening gold’s dominant position. As reported by Deloitte, about 33% of consumers swap old gold, 19% boost budgets, and 19% lower weight without sacrificing purity. 56% of consumers consider jewelry to be both fashionable and an investment, and 86% consider it to be a preferred asset for building wealth. Online purchases are mostly under INR50,000, although physical stores continue to be the key sales channel. Future expansion depends on omnichannel operation, management of inventory, and process-led scalability.

With that said, here are the 7 Best Jewellery Stocks to Buy Now.

Our Methodology

We sifted through the online rankings to form an initial list of the 10 Best Jewellery Stocks to Buy Now. From the resultant dataset, we chose the 7 Best Jewellery Stocks with the highest number of hedge fund holders for each stock using Insider Monkey’s database of hedge funds as of Q3 2025.  We also considered the analysts’ upside potential as of January 13. Finally, we ranked these stocks in ascending order based on hedge funds.

Note: Our list includes both pure-play and non-pure-play stocks.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 427.7% since May 2014, beating its benchmark by 264 percentage points (see more details here).

7. Brilliant Earth Group, Inc. (NASDAQ:BRLT)

Number of Hedge Fund Holders: 7 

Analysts’ Upside Potential as of January 13: 50.79%  

Brilliant Earth Group, Inc. (NASDAQ:BRLT) is among the Best Jewellery Stocks.

On December 8, 2025, Brilliant Earth Group, Inc. (NASDAQ:BRLT) unveiled a limited-edition jewelry capsule collection in collaboration with Ring Pop, as reported by TheFly. Chief Brand Officer Pamela Catlett stated that the line revolves around milestone gifting and nostalgia.

Separately, in the third quarter of 2025, Brilliant Earth Group, Inc. (NASDAQ:BRLT) reported net sales of $110.3 million, exceeding projections and rising 10.4% year over year. The gross margin stood at 57.6%. The average order value fell 5.5% to $2,209, but the total number of orders soared by 16.8% to 49,910. Bookings for fine jewelry rose by 45% annually. The company’s adjusted EBITDA was $3.6 million, which was positive for the 17th consecutive quarter. The GAAP net loss amounted to $0.7 million.

In the first nine months of 2025, net sales climbed by 3.4% to $313.1 million. The gross margin stood at 58.1%. The amount of adjusted EBITDA was $7.8 million. The full-year 2025 forecast calls for an adjusted EBITDA margin of 2% to 3% and net sales growth of 3% to 4.5% for the period ending September 30.

Brilliant Earth Group, Inc. (NASDAQ:BRLT) is an omnichannel jewelry firm that is digitally native.

6. Movado Group, Inc. (NYSE:MOV)

Number of Hedge Fund Holders: 17 

Analysts’ Upside Potential as of January 13: 37.20%    

Movado Group, Inc. (NYSE:MOV) is among the Best Jewellery Stocks.

On January 7, 2026, Northland began covering Movado Group, Inc. (NYSE:MOV) with an Outperform rating and a $30 price target, as reported by TheFly. According to the firm, the corporation has been impacted by tariff-related noise and sees this as a potential entry point. Northland claimed a recession-tested company structure and an experienced management team determined to return capital to shareholders.

Separately, net sales surged by 3.1% year over year to $186.1 million in the most recent quarter. The gross margin grew to 54.3%. Operating income climbed to $11.7 million from $6.0 million the previous year, with adjusted operating income of $12.6 million. Adjusted EPS hit $0.45, while diluted EPS soared to $0.42. The business had $183.9 million in cash and no debt at the end of the quarter. A $0.35 quarterly dividend per share was announced by the board.

Movado Group, Inc. (NYSE:MOV) grew by 9.42% YTD as of January 13, 2026.

Movado Group, Inc. (NYSE:MOV) creates, produces, sources, markets, and sells watches in the US as well as internationally.