In this article, we will discuss: 7 Best Jewellery Stocks to Buy Now.

According to a January 2026 research report from Deloitte, the gems and jewelry industry in India is at a turning point because gold continues to be the key cultural and financial anchor as consumer behavior evolves toward daily use, digital discovery, and higher trust requirements. The results are based on a Deloitte consumer survey with over 600 participants from various city tiers and demographics. Trust, legacy, workmanship, and in-store experience are the most important factors in brand selection, with ethical and legal certificates outranking convenience and promotion. Quality is the most important factor in purchasing decisions, followed by price and design, showing that value-led buying is more prevalent than promotion-led demand.

Against this backdrop, growing gold prices are altering consumer behavior without lessening gold’s dominant position. As reported by Deloitte, about 33% of consumers swap old gold, 19% boost budgets, and 19% lower weight without sacrificing purity. 56% of consumers consider jewelry to be both fashionable and an investment, and 86% consider it to be a preferred asset for building wealth. Online purchases are mostly under INR50,000, although physical stores continue to be the key sales channel. Future expansion depends on omnichannel operation, management of inventory, and process-led scalability.

With that said, here are the 7 Best Jewellery Stocks to Buy Now.

Our Methodology

We sifted through the online rankings to form an initial list of the 10 Best Jewellery Stocks to Buy Now. From the resultant dataset, we chose the 7 Best Jewellery Stocks with the highest number of hedge fund holders for each stock using Insider Monkey’s database of hedge funds as of Q3 2025.  We also considered the analysts’ upside potential as of January 13. Finally, we ranked these stocks in ascending order based on hedge funds.

Note: Our list includes both pure-play and non-pure-play stocks.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 427.7% since May 2014, beating its benchmark by 264 percentage points (see more details here).

7. Brilliant Earth Group, Inc. (NASDAQ:BRLT)

Number of Hedge Fund Holders: 7 

Analysts’ Upside Potential as of January 13: 50.79%  

Brilliant Earth Group, Inc. (NASDAQ:BRLT) is among the Best Jewellery Stocks.

On December 8, 2025, Brilliant Earth Group, Inc. (NASDAQ:BRLT) unveiled a limited-edition jewelry capsule collection in collaboration with Ring Pop, as reported by TheFly. Chief Brand Officer Pamela Catlett stated that the line revolves around milestone gifting and nostalgia.

Separately, in the third quarter of 2025, Brilliant Earth Group, Inc. (NASDAQ:BRLT) reported net sales of $110.3 million, exceeding projections and rising 10.4% year over year. The gross margin stood at 57.6%. The average order value fell 5.5% to $2,209, but the total number of orders soared by 16.8% to 49,910. Bookings for fine jewelry rose by 45% annually. The company’s adjusted EBITDA was $3.6 million, which was positive for the 17th consecutive quarter. The GAAP net loss amounted to $0.7 million.

In the first nine months of 2025, net sales climbed by 3.4% to $313.1 million. The gross margin stood at 58.1%. The amount of adjusted EBITDA was $7.8 million. The full-year 2025 forecast calls for an adjusted EBITDA margin of 2% to 3% and net sales growth of 3% to 4.5% for the period ending September 30.

Brilliant Earth Group, Inc. (NASDAQ:BRLT) is an omnichannel jewelry firm that is digitally native.

6. Movado Group, Inc. (NYSE:MOV)

Number of Hedge Fund Holders: 17 

Analysts’ Upside Potential as of January 13: 37.20%    

Movado Group, Inc. (NYSE:MOV) is among the Best Jewellery Stocks.

On January 7, 2026, Northland began covering Movado Group, Inc. (NYSE:MOV) with an Outperform rating and a $30 price target, as reported by TheFly. According to the firm, the corporation has been impacted by tariff-related noise and sees this as a potential entry point. Northland claimed a recession-tested company structure and an experienced management team determined to return capital to shareholders.

Separately, net sales surged by 3.1% year over year to $186.1 million in the most recent quarter. The gross margin grew to 54.3%. Operating income climbed to $11.7 million from $6.0 million the previous year, with adjusted operating income of $12.6 million. Adjusted EPS hit $0.45, while diluted EPS soared to $0.42. The business had $183.9 million in cash and no debt at the end of the quarter. A $0.35 quarterly dividend per share was announced by the board.

Movado Group, Inc. (NYSE:MOV) grew by 9.42% YTD as of January 13, 2026.

Movado Group, Inc. (NYSE:MOV) creates, produces, sources, markets, and sells watches in the US as well as internationally.

5. Signet Jewelers Limited (NYSE:SIG)

Number of Hedge Fund Holders: 33 

Analysts’ Upside Potential as of January 13: 33.19%  

Signet Jewelers Limited (NYSE:SIG) is among the Best Jewellery Stocks.

As reported by TheFly, Goldman Sachs started covering Signet Jewelers Limited (NYSE:SIG) on December 11, 2025, with a Neutral rating and a price objective of $96. The coverage was a component of Goldman’s expansion into the retail clothing industry. The firm expressed a preference for businesses with pricing power and store growth. Goldman stated that garment prices have lagged inflation, allowing for a potential price “catch-up” to mitigate tariff concerns for value-oriented shops. The analyst went on to state that Goldman favors newer ideas with larger store expansion potential in a setting where middle-class to upper-class consumers continue to be resilient.

Separately, on December 10, 2025, Jefferies lifted its price target for Signet Jewelers Limited (NYSE:SIG) from $130 to $150 and retained a Buy rating.  Jefferies stated that the corporation’s sales and earnings have changed as a result of lab-grown diamonds turning from a headwind to a tailwind.

Signet Jewelers Limited (NYSE:SIG) is a retailer of diamond jewellery.

4. Etsy, Inc. (NYSE:ETSY)

Number of Hedge Fund Holders: 46 

Analysts’ Upside Potential as of January 13: 12.12%   

Etsy, Inc. (NYSE:ETSY) is among the Best Jewellery Stocks.

On January 8, 2026, TheFly reported that Cantor Fitzgerald reduced its Etsy, Inc. (NYSE:ETSY) price objective from $64 to $55. It kept a Neutral rating on the stock. The analyst noted persistent macro issues but stated that as AI moves into a “Synergy” phase, the outlook for global internet equities into 2026 is becoming more optimistic. Cantor anticipates better value capture, faster revenue growth, and more transparent long-term capital expenditure returns. Despite outperforming in 2025, the group’s valuations are almost 20% below medium-term ranges, which puts it in a position to outperform in 2026 with favorable estimate revisions and increasing sentiment.

Separately, on December 30, 2025, BTIG maintained a Buy rating and reduced its price target on Etsy, Inc. (NYSE:ETSY) from $81 to $74. BTIG stated a more cautious assessment of valuation without altering projections. The firm believes the corporation’s shares are still inexpensive, and investors are keeping an eye on the Depop marketing campaign and the upcoming CEO change.

Etsy, Inc. (NYSE:ETSY) is a top-10 e-commerce marketplace in the United States and the United Kingdom, with a significant presence in Germany, France, Australia, and Canada.

3. eBay Inc. (NASDAQ:EBAY)

Number of Hedge Fund Holders:  56 

Analysts’ Upside Potential as of January 13: 3.59%

 eBay Inc. (NASDAQ:EBAY) is among the Best Jewellery Stocks.

On January 13, 2026, TheFly reported that Morgan Stanley boosted its price target for eBay Inc. (NASDAQ:EBAY) to $112 from $102, keeping an Overweight rating. The firm stated that its forecast for the internet industry in 2026 is similar to that of 2025. Investors are expected to favor businesses that use GenAI or GPU-enabled technology to generate returns on invested capital, according to the note. Morgan Stanley noted that smaller advertising platforms, e-commerce, travel, and ridesharing, which are impacted by autonomous vehicles, are among the subsectors that are anticipated to trade at valuation multiples.

Separately, eBay Inc. (NASDAQ:EBAY) announced the expansion of its Circular Fashion Fund in 2026, as reported by Vogue Business on January 14, 2026. Applications from Canada, Switzerland, and the European Union will be accepted for the first time. These additions expand the fund’s reach beyond its current markets, which include the United States, the United Kingdom, Germany, and Australia. This development extends the corporation’s circular fashion concept to North America and Europe.

eBay Inc. (NASDAQ:EBAY) runs one of the world’s major e-commerce marketplaces.

2. Walmart Inc. (NASDAQ:WMT)

Number of Hedge Fund Holders: 104 

Analysts’ Upside Potential as of January 13: 4.58%

Walmart Inc. (NASDAQ:WMT) is among the Best Jewellery Stocks.

RBC Capital upgraded its price target for Walmart Inc. (NASDAQ:WMT)  to $126 from $123 on January 14, 2026, and retained an Outperform rating, as reported by TheFly on January 14, 2026. A meeting with the corporation’s EVP of AI Acceleration, Product, and Design preceded the modification. RBC stated that management’s tone and language were constructive. According to the firm, the company stands to gain from a greater use of AI and agentic search. Additionally, RBC raised its projected forward earnings multiple to 38 times, pointing to the recent strength of the market.

Separately, following Walmart Inc. (NASDAQ:WMT)’s presentation at the ICR Conference on January 14, 2026, Goldman Sachs reaffirmed a Buy rating with a $121 price target. As reported by Goldman, the company’s management sounded positive about AI and anticipates that it will continue to be a major priority for the company until 2026. The firm went on to state that the corporation might gain from partnerships with Google and OpenAI in terms of incremental sales. It also highlighted that their sizable user bases and capacity to interact with consumers on occasion are not solely commercial in nature.

Walmart Inc. (NASDAQ:WMT) is one of the biggest retailers in the world.

1. Amazon.com, Inc. (NASDAQ:AMZN)

Number of Hedge Fund Holders: 332 

Analysts’ Upside Potential as of January 13: 19.65%   

Amazon.com, Inc. (NASDAQ:AMZN) is among the Best Jewellery Stocks.

On January 12, 2026, TheFly reported that Wells Fargo kept its Overweight rating and boosted its price goal on Amazon.com, Inc. (NASDAQ:AMZN) to $301 from $295. The firm stated that forecasts for favorable AWS revisions in 2026, fuelled by a planned doubling of compute capacity through 2027, are supported by Q4 EPS performance and management commentary. Wells Fargo selected the corporation as its top Internet pick for 2026, citing a valuation of around 25 times the 2027 GAAP price-to-earnings.

Separately, on 13, 2026, Reuters reported that Amazon.com, Inc. (NASDAQ:AMZN) had conversations with a few suppliers regarding price adjustments in response to lower U.S. tariffs on Chinese imports. The discussions came after it was reported that the company was attempting to reduce supplier prices following previous concessions related to tariffs in the United States. According to a company representative, Amazon is working with selling partners to adjust to changing circumstances while keeping costs low. The average U.S. tariff on Chinese goods was lowered from 57% to roughly 47%.

Amazon.com, Inc. (NASDAQ:AMZN) is a renowned online retailer and marketplace for third-party sellers.

While we acknowledge the potential of AMZN to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than AMZN and that has 100x upside potential, check out our report about this cheapest AI stock.

READ NEXT: 20 Best AI Stock To Buy Now and 30 Best Stocks to Buy Now According to Billionaires.

Disclosure: None. 7 Best Jewellery Stocks to Buy Now is originally published on Insider Monkey. Insider Monkey focuses on uncovering the best investment ideas of hedge funds and insiders. Please subscribe to our free daily e-newsletter to get the latest investment ideas from hedge funds’ investor letters by entering your email address below.