In this article, we will discuss: 7 Best Beauty Stocks to Buy Right Now.
CNBC reported on January 10, 2026, that Gen Z men, social media, and changing perceptions of masculinity are driving the steadily growing men’s makeup market.
According to NielsenIQ, men’s grooming sales in the US jumped by 6.9% year over year to $7.1 billion in 2025. Based on Fortune Business Insights, the global industry was estimated to be worth $61.6 billion in 2024 and is projected to surpass $85 billion by 2032, with skin care leading the way. Mintel statistics show that 68% of Gen Z men in the United States between the ages of 18 and 27 used face skin care products in 2024, up from 42% two years prior.
Delphine Horvath of the Fashion Institute of Technology stated that men’s beauty is one of the few remaining areas where brands can expect to achieve easy double-digit growth. Meanwhile, influencer-led marketing and gender-neutral displays are becoming more popular among retailers. Linda Dang, CEO of Sukoshi, a leading beauty business in North America, stated that the main obstacle is uncertainty rather than price.
With that said, here are the 7 Best Beauty Stocks to Buy Right Now.
Our Methodology
We sifted through the online rankings to form an initial list of the 20 Best Beauty Stocks to Buy Right Now. From the resultant dataset, we chose the 7 Best Beauty Stocks with the highest number of hedge fund holders for each stock using Insider Monkey’s database of hedge funds as of Q3 2025. We also considered the analysts’ upside potential as of January 9. Finally, we ranked these stocks in ascending order based on hedge funds.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 427.7% since May 2014, beating its benchmark by 264 percentage points (see more details here).
7. Helen of Troy Limited (NASDAQ:HELE)
Number of Hedge Fund Holders: 17
Analysts’ Upside Potential as of January 9: 13.43%
Helen of Troy Limited (NASDAQ:HELE) is among the Best Beauty Stocks.
On January 9, 2026, TheFly reported that UBS had reduced its price objective for Helen of Troy Limited (NASDAQ:HELE) from $25 to $22 and retained a Neutral rating. The company released a third-quarter report that was better than anticipated, but a lower outlook suggests a difficult exit rate in the future, as noted by analyst Peter Grom.
Separately, on January 9, 2026, Canaccord retained a Hold rating and reduced its price target from $23 to $22. Helen of Troy Limited (NASDAQ:HELE) reported third-quarter results that showed further sequential growth, with revenues above expectations and adjusted earnings per share in line. Canaccord noted boosts in sales for a number of important brands, such as OXO, Osprey, and Olive & June. Notwithstanding these advantages, the firm stated that general issues still exist throughout the portfolio, putting pressure on sales in other categories and having a substantial impact on profitability.
The stock is down by 8.63% YTD as of January 12, 2026.
Helen of Troy Limited (NASDAQ:HELE) is a consumer products firm that provides creative products and solutions to its consumers through a diverse portfolio of brands.
6. Unilever PLC (NYSE:UL)
Number of Hedge Fund Holders: 27
Analysts’ Upside Potential as of January 9: 8.71%
Unilever PLC (NYSE:UL) is among the Best Beauty Stocks.
On January 8, 2026, TheFly reported that BNP Paribas had downgraded Unilever PLC (NYSE:UL) from Outperform to Neutral with a price target of $71. The firm stated that valuations in the consumer staples area are anticipated to stay “cheap.”
Separately, on January 7, 2026, Jefferies maintained its Underperform rating and lifted its price target for Unilever PLC (NYSE:UL) from 4,000 GBp to 4,100 GBp. As reported by Jefferies, price and operating margin challenges are limiting earnings growth, and valuation downside risk is still present. On February 12, the company anticipates that volume and mix will be approximately 2% in the fourth-quarter results. The potential impact of a declining U.S. growth contribution was identified by Jefferies as a concern to market confidence in the first half of 2026, along with anticipated volatility around FY26 operating margin dynamics.
The stock is down by 1.65% YTD as of January 9, 2026.
Unilever PLC (NYSE:UL) is a corporation that specializes in beauty, wellness, and personal care, home care, and packaged food.