In this article, we will look at the 12 Best Augmented Reality Stocks to Buy According to Analysts.

Integration of artificial intelligence, better graphics, and enhanced processing power are enabling more realistic and immersive augmented reality (AR) experiences. Likewise, the global AR augmented reality market is projected to reach $599.59 billion by 2030 while growing at a compound annual growth rate of 37.9%, according to Grandview Research.

In the first quarter of 2025, the AR/VR headset market grew by 18.1%, according to market research firm International Data Corporation (IDC).

“The market is clearly shifting toward more immersive and versatile experiences,” said Jitesh Ubrani, IDC’s Worldwide Mobile Device Trackers research manager. “While Meta continues to lead, the rise of brands like Viture and XREAL shows that innovation in form factor and user experience is resonating with consumers.”

The next wave of AR growth is expected to come from mixed and extended reality innovations, driven by AI and Android XR platforms. Broader adoption across sectors like healthcare and gaming, along with rising consumer demand, will fuel momentum—especially in North America, where advances in lightweight headsets, display quality, and processing power are making AR more accessible and user-friendly.

With that in mind, let’s look at 12 Best Augmented Reality Stocks to Buy According to Analysts.

Our Methodology

To make the list of 12 Best Augmented Reality Stocks to Buy According to Analysts, we scanned the US equity markets, focusing on companies with exposure to Augmented Reality Hardware and Software. We concentrated on stocks with significant upside potential and are popular among elite hedge funds. Finally, we ranked the stocks in ascending order based on the stock’s upside potential as of June 24.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).

Best Augmented Reality Stocks to Buy According to Analysts

12. Vuzix Corporation (NASDAQ:VUZI)

Stock Upside Potential as of June 24: 0.67%

Number of Hedge Fund Holders: 17

Vuzix Corporation (NASDAQ:VUZI) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 24, Vuzix Corporation partnered with Sphere Technology Holdings to bring Sphere’s mixed reality and AI-powered platform to its M400 and M4000 AR smart glasses. This partnership is set to equip frontline workers with hands-free, immersive digital tools to streamline workflows and enable real-time decision-making in complex environments.

Sphere’s spatial computing platform blends the digital and physical worlds using features like spatial mapping, gesture recognition, and holographic rendering. It integrates with enterprise systems such as ERP and IoT platforms, making it ideal for industries that require precision and collaboration without disrupting workflows.

By combining Sphere’s immersive technology with the portability of Vuzix smart glasses, the collaboration targets key sectors like manufacturing, healthcare, and defense. Executives from both firms emphasize the potential to boost operational efficiency, enhance safety, and improve productivity—even in the most demanding field conditions.

Vuzix Corporation (NASDAQ:VUZI) designs, manufactures, and markets augmented reality (AR) and virtual reality (VR) display devices and smart glasses. It focuses on creating wearable display technology for various applications, including enterprise, defense, and consumer markets.

11. Meta Platforms Inc. (NASDAQ:META)

Stock Upside Potential as of June 24: 3.64%

Number of Hedge Fund Holders: 273

Meta Platforms Inc. (NASDAQ:META) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 17, analysts at Wells Fargo reiterated an Overweight rating on the stock with a $664 price target. The bullish stance comes amid growing confidence that the company is staring at a $6 billion incremental revenue opportunity.

According to Wells Fargo, Meta Platform is well positioned to capitalize on advertisements in WhatsApp status. It represents a significant step in the company’s push to monetize user engagement in the messaging app.

Additionally, Wells Fargo remains optimistic that advertising on WhatsApp is positioned to reach a comparable cost per thousand impressions and ad load similar to those seen on Instagram. The advertising initiative also aligns with the research firm’s product cycle-driven revenue outlook, which is expected to exceed consensus estimates for 2026 and beyond.

Meta Platforms Inc. (NASDAQ:META) is a social networking company that develops and integrates augmented reality (AR) technology into its products and the metaverse. It seeks to make AR experiences accessible across various devices, from high-end headsets to everyday phones, and empower creators with tools to build AR content. This includes developing AR platforms.

10. Unity Software Inc. (NYSE:U)

Stock Upside Potential as of June 24: 10.81%

Number of Hedge Fund Holders: 52

Unity Software Inc. (NYSE:U) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 12, the company selected Optable, an identity management and data collaboration platform, to power its newly launched Audience Hub.

Under the strategic partnership, Optable offers brand marketers a way to reach players using a seamless and secure platform for audience collaboration, precision targeting, and omnichannel activation.

“We created the Audience Hub to help brand marketers unlock the full potential of Unity’s [3 billion] gamers in a scalable and privacy-first way,” said Alex Blum, COO of Unity Software. “Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond.”

The Optable team collaborated with Unity to create an audience mesh that incorporated data from top sources like Experian and securely and privately gathered Unity’s unique player insights.

Unity Software Inc. (NYSE:U) provides a comprehensive platform for augmented reality (AR) development, enabling creators to build and deploy interactive AR experiences across various devices. It offers tools and workflows for creating AR experiences, managing complex 3D projects, and deploying to multiple platforms.