In this article, we will look at the 10 Fastest Growing Consumer Stocks to Buy Now.
Consumer stocks are getting a more selective look as investors sort through an uneven spending backdrop.
Fidelity says the consumer discretionary sector still offers “growth potential,” helped by areas that could “fuel growth” and provide a “cyclical lift” if conditions improve. The firm also notes that “discount retailers stand to gain.” Invesco adds that when “consumer demand” is healthy, “businesses often experience revenue growth,” which can feed into stronger “corporate earnings.” BlackRock frames the backdrop more cautiously, describing a “K-shaped boom” where “headline consumption” looks resilient even as the “lower end weakens.” In summary, the best consumer growth stories are not broad-based.
Against this backdrop, the fastest-growing consumer stocks are not simply bets on a broad spending rebound. They are companies that have already shown they can expand revenues through brand strength, pricing, digital channels, store growth, or market share gains. With that in mind, let’s take a look at the 10 Fastest Growing Consumer Stocks to Buy Now.
Our Methodology
We used the Finviz screener to identify consumer stocks that exhibited over 30% annual revenue growth over the last 3 years. We then limited our final selection to companies that have recently reported noteworthy developments likely to impact investor sentiment. These stocks are also popular among analysts and elite hedge funds.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Insider Monkey’s quarterly newsletter strategy selects 14 small-cap and large-cap stocks every quarter and has returned 599.2% since May 2014, beating its benchmark by 372 percentage points (see more details here).
10. Rivian Automotive, Inc. (NASDAQ:RIVN)
On July 9, 2026, UBS analyst Joseph Spak raised the firm’s price target on Rivian Automotive, Inc. (NASDAQ:RIVN) to $17 from $16 and kept a Neutral rating on the shares.
On July 8, Rivian Automotive, Inc. (NASDAQ:RIVN) priced its 75M share secondary offering at $15.50. Goldman Sachs, Allen & Co., Barclays, JPMorgan, Morgan Stanley, and Wells Fargo acted as joint book-running managers for the offering.
On July 7, Rivian said in an 8-K filing that it expects total consolidated revenues to increase for the three months ended June 30, 2026, compared with the three months ended June 30, 2025. The company cited higher vehicle deliveries, partially offset by lower average selling prices from a higher mix of commercial vans. Rivian also pointed to increases in vehicle electrical architecture and software development services and revenues related to regulatory credits.
Rivian Automotive, Inc. (NASDAQ:RIVN) develops, manufactures, and sells category-defining electric vehicles.
9. Trip.com Group Limited (NASDAQ:TCOM)
On July 2, 2026, China Renaissance downgraded Trip.com Group Limited (NASDAQ:TCOM) to Hold from Buy with a $42 price target.
On June 29, BofA lowered the firm’s price target on Trip.com to $64 from $78 and kept a Buy rating on the shares. BofA said that despite a “modest” Q1 beat, results disappointed due to the lack of resolution on the antitrust investigation and a weaker-than-expected Q2 outlook. On June 25, Benchmark analyst Fawne Jiang lowered the firm’s price target on Trip.com to $65 from $72 and kept a Buy rating on the shares. Jiang said that despite “another quarter of solid operating execution,” management’s softer-than-expected Q2 guidance reset near-term growth expectations.
Also on June 25, Trip.com reported Q1 EPS of RMB5.73, compared with consensus of RMB6.15, and revenue of RMB16.2B, compared with consensus of RMB15.85B. Executive Chairman James Liang said inbound travel continues to “gain momentum,” creating opportunities across the travel value chain. CEO Jane Sun said the travel market remained resilient in Q1 of 2026, supported by continued growth in international travel demand and rising interest in more personalized travel experiences.
Trip.com Group Limited (NASDAQ:TCOM) operates as a travel service provider for accommodation reservation, transportation ticketing, packaged tours, in-destination, corporate travel management, and other travel-related services in China and internationally.
8. On Holding AG (NYSE:ONON)
On July 2, 2026, JPMorgan resumed coverage of On Holding AG (NYSE:ONON) with an Overweight rating and $51 price target. JPMorgan also placed the shares on “Positive Catalyst Watch.” The firm sees potential for above-consensus Q2 results and additional guidance increases, adding that On’s momentum should continue. JPMorgan also said the stock’s risk/reward is more attractive after the selloff over the last 12 months.
On June 26, On Holding AG (NYSE:ONON) co-founder Olivier Bernhard told Bloomberg in an interview that the company plans to expand into football.
In May, On Holding AG (NYSE:ONON) reported Q1 CHF 0.37, compared with CHF 0.21 last year. The company also reported Q1 CHF 831.9M, compared with CHF 726.6M last year. Founder and Co-CEO Caspar Coppetti called Q1 an “outstanding start” to the year and said it was another proof point of the company’s premium strategy. Coppetti also said that On is becoming more global, more multi-dimensional, and more rooted in different communities around the world.
On Holding AG (NYSE:ONON) develops and distributes performance sports products under the On brand in Switzerland, the rest of Europe, the Middle East, Africa, the United States, the rest of the Americas, and the Asia-Pacific.
7. XPeng Inc. (NYSE:XPEV)
On July 7, 2026, Autoliv announced that XPeng Inc. (NYSE:XPEV) and Autoliv Management signed a strategic cooperation framework agreement to support the development of safer mobility solutions for global markets. The companies said the partnership reflects their ambition to “strengthen collaboration across markets” and support future mobility development. Under the agreement, Autoliv and XPeng will expand collaboration across technology development, digitalization, supply chain coordination, sustainability, and global business expansion.
On July 1, XPeng announced vehicle delivery results for June and the second quarter of 2026. The company delivered 40,126 vehicles in June, bringing total second-quarter deliveries to 103,295 units. Deliveries of GX reached 6,739 units in June, and the model’s 10,000th unit rolled off the production line. XPeng expects to debut the XPeng MONA L03 in China on July 2, with presale starting the same day, followed by a global market launch in July.
On May 29, Macquarie analyst Eugene Hsiao upgraded XPeng to Outperform from Neutral with an unchanged $19 price target after its Q1 results. Hsiao cited the company’s margin-driven beat, with over 2 billion yuan in other revenue supported by VW technical services. Macquarie added that volume momentum is picking up and shares now have over 10% upside.
XPeng Inc. (NYSE:XPEV) designs, develops, manufactures, and markets smart electric vehicles in the People’s Republic of China and globally.
6. Primo Brands Corporation (NYSE:PRMB)
On July 8, 2026, Primo Brands Corporation (NYSE:PRMB) announced organizational leadership changes aimed at strengthening customer experience, accelerating growth priorities, and creating a more agile operating model. Vaughn Dickinson joined the company as President of Customer Direct & Go-to-Market, reporting to the CEO. Primo Brands Corporation (NYSE:PRMB) said Dickinson’s experience with fast-moving consumer goods companies, including leadership roles at PepsiCo, makes him a fit as the company focuses on customer experience, service reliability, profitable execution, and route-to-market scalability. As part of the streamlined leadership model, the COO role will be eliminated, and Robert Austin will remain with the company until December 31 to support the transition.
In May, Barclays analyst Lauren Lieberman raised the firm’s price target on Primo Brands Corporation (NYSE:PRMB) to $25 from $24 previously and kept an Overweight rating on the shares.
Primo Brands Corporation (NYSE:PRMB) operates as a branded beverage company in North America.
5. Celsius Holdings, Inc. (NASDAQ:CELH)
On July 9, 2026, Needham lowered the firm’s price target on Celsius Holdings, Inc. (NASDAQ:CELH) to $55 from $75 and kept a Buy rating on the shares. Needham said expectations are low heading into Q2 earnings, but the firm is cautious on the setup and lowered revenue estimates to reflect recent scanner trends for both of Celsius’ driver brands. Needham said fundamentals have slowed more quickly than expected, though a significant amount of bad news is already reflected in the shares, and called the current risk/reward setup “compelling” with a cleaner 2027 ahead.
On June 30, UBS lowered the firm’s price target on Celsius to $50 from $55 and kept a Buy rating on the shares. UBS said management is still optimizing SKUs and shelf space, while core fruit flavors remain resilient despite weakness in newer product lines. UBS sees attractive upside from a potential return to organic revenue growth and double-digit earnings growth by 2027.
On June 25, Roth Capital lowered the firm’s price target on Celsius to $57 from $65 and kept a Buy rating on the shares. Roth reduced estimates ahead of the Q2 report to reflect slower growth in the North America energy drink category relative to 2025, and said market share for the Celsius brand continues to lag expectations. Still, Roth expects Alani to outperform the energy category and the Celsius brand to show better year-over-year performance in the back half of 2026.
Celsius Holdings, Inc. (NASDAQ:CELH) develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally.
4. e.l.f. Beauty, Inc. (NYSE:ELF)
On June 16, 2026, Deutsche Bank raised the firm’s price target on e.l.f. Beauty, Inc. (NYSE:ELF) to $64 from $62 and kept a Hold rating on the shares. Deutsche Bank said the company is expanding into hair care.
Also on June 16, e.l.f. Brands, part of e.l.f. Beauty and inclusive of e.l.f. Cosmetics and e.l.f. SKIN announced the launch of e.l.f. Hair. The company said the new category debuts with six prestige-quality products and described the launch as an answer to demand for “e.l.f.fordable luxury.” e.l.f. Hair will be available starting June 16 on TikTok Shop and June 24 with retail partner Target (TGT).
On June 12, Bernstein initiated coverage of e.l.f. Beauty with a Market Perform rating and $60 price target. Bernstein said it is a long-term believer, but noted that EPS have been highly volatile after the acquisition of Rhode, distribution expansion, and higher marketing and payroll investments. The firm said some stability and margin expansion are needed before the stock can appreciate.
e.l.f. Beauty, Inc. (NYSE:ELF) provides cosmetics and skin care products worldwide.
3. Hesai Group (NASDAQ:HSAI)
On June 30, 2026, Hesai Group (NASDAQ:HSAI) announced in a regulatory filing that shareholders approved all proposed resolutions at its annual general meeting held on June 26. The approvals included an 8-for-1 stock split proposal. Following the shareholder resolutions, the share subdivision became effective on Friday, July 10, and dealings in the subdivided Class B ordinary shares began at 9:00 a.m. on Friday, July 10.
In May, Citi lowered the firm’s price target on Hesai to $28.60 from $33 and kept a Buy rating on the shares. Citi said it adjusted revenue and net profit forecasts “towards a more conservative level” and lowered its multiple due to the EV sector’s likely weaker-than-expected Q2 shipment trend.
On May 19, Hesai reported Q1 EPS of 4c, compared with 1c last year, and revenue of $98.7M, compared with $72.4M last year. Q1 total lidar shipments were 471,723 units, up 140.9% from 195,818 units in the corresponding period of 2025. CEO Yifan Li said the first quarter marked a “transformative chapter” as Hesai began its strategic evolution from spatial perception to spatial intelligence, while noting that the company serves as a strategic lidar partner and confirmed supplier for Mercedes-Benz models, enabling L3 autonomy.
Hesai Group (NASDAQ:HSAI) engages in the development, manufacturing, and sale of three-dimensional light detection and ranging solutions in Mainland China, Europe, North America, and internationally.
2. Global-E Online Ltd. (NASDAQ:GLBE)
On June 10, 2026, Truist analyst Matthew Coad upgraded Global-E Online Ltd. (NASDAQ:GLBE) to Buy from Hold with a price target of $39, up from $34. Matthew Coad said Truist is “more optimistic” on Global-E’s volume growth, citing “strong” underlying market growth, recent strength in new merchants added, and managed markets gross merchandise volume potentially quadrupling in the coming years. Matthew Coad also said Global-E’s recent acquisition of Passport Global widens its “moat” by broadening fulfillment capabilities.
On June 8, Jefferies stress tested Global-E Online’s 2026 gross merchandise volume outlook and said it is confident the company can hit its targets. Jefferies called the stock “compelling” at current share levels and said it believes Global-E’s growth will be north of 30% in 2026, while valuation remains below a 20-times price-to-earnings multiple.
Earlier in June, Global-E Online announced that its Board of Directors approved a “distribution,” as defined in the Israeli Companies Law, through a share repurchase program. Under the program, the company may repurchase up to $500M of its ordinary shares, subject to the completion of required Israeli regulatory procedures.
Global-E Online Ltd. (NASDAQ:GLBE) provides a direct-to-consumer cross-border e-commerce platform in Israel, the United Kingdom, the United States, and internationally.
1. Chagee Holdings Limited (NASDAQ:CHA)
On June 21, 2026, Goldman Sachs initiated coverage of Chagee Holdings Limited (NASDAQ:CHA) with a Neutral rating and $13.60 price target, implying 17% upside potential. Goldman Sachs said China remains the company’s primary growth driver, but noted limited room for store expansion. Goldman Sachs also said Chagee’s “premium and narrow” tea-latte focus leaves it less well positioned to capture shifting consumer preferences.
Earlier in June, CLSA initiated coverage of Chagee Holdings Limited (NASDAQ:CHA) with a Hold rating and $10 price target on the shares.
On May 30, Morgan Stanley raised the firm’s price target on Chagee to $15.50 from $14.50 and kept an Overweight rating on the shares. Morgan Stanley raised its earnings estimates for 2027 and 2028 after better-than-expected Q1 results, mainly driven by higher sales forecasts and a higher proportion of revenue from company-owned stores. Morgan Stanley largely maintained its opex ratio assumption for 2026 but projected an increase in 2027-2028 with investment in marketing and new products.
Chagee Holdings Limited (NASDAQ:CHA) owns, operates, and franchises teahouses under the CHAGEE brand in the People’s Republic of China, Malaysia, Singapore, Thailand, Indonesia, the Philippines, Vietnam, and the United States.
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