Home > Insider Trading > Filing (0001140361-12-027525)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1008079	James C Koch	C/O The Boston Beer Company One Design Center Place, Suite 850 Boston MA 02210	Chairman	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common	Disposition	2012-05-25	4,100	$105.34	230,248	No	4	S	Direct
Class A Common	Disposition	2012-05-25	900	$105.96	225,248	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common	23,486	Indirect	Custodian for children under UGTMA
Class A Common	3,656	Indirect	By spouse as custodian for children under UGTMA
Class A Common	2,532	Indirect	By spouse in trust for children
Class A Common	22,756	Indirect	By spouse in trust under GRAT

Footnotes

The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 4,100 shares is from $104.81 to $105.75.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 900 shares is from $105.82 to $106.47.
The reporting person will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.