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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1270400	Virgin Media Inc.	VMED	Telephone Communications (No Radiotelephone) (4813)	593778247

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1478486	Paul Buttery	C/O Virgin Media Inc. 909 Third Avenue, Suite 2863 New York NY 10022	Chief Cust & Networks Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Depositary Interest Shares Representing Common Stock	Acquisiton	2011-04-19	100	$24.07	100	No	4	P	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	29,244	Direct

Footnotes

These shares, held in the form of depositary interests, were acquired by EES Trustees Limited for the account of Mr. Buttery pursuant to and in accordance with the Company's Share Incentive Plan. With limited exceptions, participation in the Share Incentive Plan, which is a Company-sponsored U.K. tax-qualified plan, is open to all employees. Eligible employees can contribute up to GBP1,500 per annum from pre-tax salary through payroll deductions to the trust for the purpose of purchasing depositary interests in the Company's shares,
Price in USD as converted from GBP using the exchange rate on the transaction date of 1.6053 USD per GBP.