Home > Insider Trading > Filing (0001225208-12-007470)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
937941	Pc Mall Inc	MALL	Retail-Catalog & Mail-Order Houses (5961)	954518700

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1038518	C Paul Heeschen	1940 East Mariposa Avenue El Segundo CA 90245		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common	Acquisiton	2012-03-09	8,740	$5.63	11,742	No	4	P	Indirect	By Paul C. Heeschen Rev. Living Trust
Common	Acquisiton	2012-03-12	6,248	$5.64	17,990	No	4	P	Indirect	By Paul C. Heeschen Rev. Living Trust
Common	Acquisiton	2012-03-13	4,777	$5.67	22,767	No	4	P	Indirect	By Paul C. Heeschen Rev. Living Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	By Paul C. Heeschen Rev. Living Trust
No	4	P	Indirect	By Paul C. Heeschen Rev. Living Trust
No	4	P	Indirect	By Paul C. Heeschen Rev. Living Trust

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common	15,225	Direct

Footnotes

The price reported in column 4 is a weighted average price. The shares were purchased in multiple transactions at prices ranging from $5.58 to $5.67. The reporting person undertakes to provide to the issuer, any holder of the issuer's stock, or the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range described above.
The price reported in column 4 is a weighted average price. The shares were purchased in multiple transactions at prices ranging from$5.57 to $5.77. The reporting person undertakes to provide to the issuer, any holder of the issuer's stock, or the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range described above.
The price reported in column 4 is a weighted average price. The shares were purchased in multiple transactions at prices ranging from$5.57 to $5.69. The reporting person undertakes to provide to the issuer, any holder of the issuer's stock, or the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range described above.