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Filing Details

Accession Number:: 0001179110-12-004028
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-03-02 16:26:08
Reporting Period:: 2012-02-29

Filing Date:: 2012-03-02
Accepted Time:: 2012-03-02 16:26:08
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1075531	Priceline Com Inc	PCLN	Services-Business Services, Nec (7389)	061528493

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1214606	H Jeffery Boyd	800 Connecticut Avenue Norwalk CT 06854	President And Ceo	Yes	Yes	No	No

Transaction Summary

Sold:	50,000 shares	Avg. Price: $629.70	Total Value: $31,484,842.10
Number of Shares After Transactions:	197,260 shares

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2012-02-29	50,000	$18.78	247,260	No	4	M	Direct
Common Stock	Disposition	2012-02-29	6,128	$627.21	241,132	No	4	S	Direct
Common Stock	Disposition	2012-02-29	11,516	$628.20	229,616	No	4	S	Direct
Common Stock	Disposition	2012-02-29	9,976	$629.24	219,640	No	4	S	Direct
Common Stock	Disposition	2012-02-29	10,380	$630.06	209,260	No	4	S	Direct
Common Stock	Disposition	2012-02-29	2,800	$631.22	206,460	No	4	S	Direct
Common Stock	Disposition	2012-02-29	4,589	$632.15	201,871	No	4	S	Direct
Common Stock	Disposition	2012-02-29	3,511	$633.33	198,360	No	4	S	Direct
Common Stock	Disposition	2012-02-29	1,100	$634.23	197,260	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Options (right to buy)	Disposition	2012-02-29	50,000	$0.00	50,000	$18.78

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
50,000		2014-02-06	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
2011 Performance Share Units	9,682	Direct
2010 Performance Share Units	12,404	Direct
Restricted Stock Units	27,828	Direct
Common Stock	166	Indirect	See Footnote

Footnotes

The shares were sold pursuant to a sales plan dated August 24, 2009 (the "2009 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the 2009 Plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on August 27, 2009. The existence of the 2009 Plan, the total shares subject to the 2009 Plan and the date of adoption of the 2009 Plan were also disclosed on the Investor Relations section of priceline.com's website and in priceline.com's proxy statements filed with the Securities and Exchange Commission in 2010 (pg. 27) and 2011 (pg. 33).
Represents the weighted average sales price. The range of prices received for the reported transactions was $626.70 - $627.69. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $627.73 - $628.68. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $628.73 - $629.71. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $629.73 - $630.71. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $630.73 - $631.68. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $631.75 - $632.54. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $632.76 - $633.56. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $634.00 - $634.56. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
Represents "target" number of restricted stock units outstanding. The actual number of shares issued, if any, could decrease depending on certain performance factors.
Shares held by an immediate family member, of which Mr. Boyd disclaims beneficial ownership.
One-third of the shares vested on February 6, 2005 and the remaining shares vested pro rata through February 6, 2007.