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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	200498783

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1491540	Alex Hawkinson	21700 Oxnard Street, Suite 1600 Woodland Hills, CA 91367	Chief Product Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2012-02-22	91,914	$0.00	157,021	No	4	A	Direct
Common Stock	Acquisiton	2012-02-22	19,523	$0.00	39,281	No	4	A	Indirect	See Footnote
Common Stock	Disposition	2012-02-22	22,979	$7.41	134,042	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	A	Direct
No	4	A	Indirect	See Footnote
No	4	S	Direct

Footnotes

Common Stock was issued to the reporting person in connection with ReachLocal, Inc.'s acquisition of SMB:LIVE Corporation (the "Acquisition"), in an exempt transaction under Rule 16b-3(d).
Common Stock was issued to Mural Ventures Corporation ("Mural") in connection with the Acquisition, in an exempt transaction under Rule 16b-3(d).
The reporting person is a director and the majority stockholder of Mural's capital stock. The reporting person disclaims beneficial ownership of the securities reported herein except to the extent of his pecuniary interest therein.
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 9, 2011.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.28 to $7.57, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.