Filing Details

Accession Number:
0001179110-11-014306
Form Type:
4
Zero Holdings:
No
Publication Time:
2011-10-18 16:14:32
Reporting Period:
2011-10-17
Filing Date:
2011-10-18
Accepted Time:
2011-10-18 16:14:32
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1075531 Priceline Com Inc PCLN Services-Business Services, Nec (7389) 061528493
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1214606 H Jeffery Boyd 800 Connecticut Avenue
Norwalk CT 06854
President And Ceo Yes Yes No No
Transaction Summary
Sold: 2,000 shares Avg. Price: $497.19 Total Value: $994,375.50
Number of Shares After Transactions: 209,260 shares
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Disposition 2011-10-17 650 $495.09 210,610 No 4 S Direct
Common Stock Disposition 2011-10-17 150 $495.88 210,460 No 4 S Direct
Common Stock Disposition 2011-10-17 100 $497.03 210,360 No 4 S Direct
Common Stock Disposition 2011-10-17 1,000 $498.54 209,360 No 4 S Direct
Common Stock Disposition 2011-10-17 100 $499.42 209,260 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
2011 Performance Share Units 9,682 Direct
2010 Performance Share Units 12,404 Direct
Restricted Stock Units 27,828 Direct
Common Stock 166 Indirect See Footnote
Footnotes
  1. The shares were sold pursuant to a sales plan dated November 22, 2010 (the "2010 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the 2010 Plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on November 24, 2010. The existence of the 2010 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).
  2. Represents the weighted average sales price. The range of prices received for the reported transactions was $494.445 - $495.44. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  3. Represents the weighted average sales price. The range of prices received for the reported transactions was $495.85 - $495.95. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  4. Represents the weighted average sales price. The range of prices received for the reported transactions was $498.30 - $498.9199. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  5. Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
  6. Represents "target" number of restricted stock units outstanding. The actual number of shares issued, if any, could decrease depending on certain performance factors.
  7. Shares held by an immediate family member, of which Mr. Boyd disclaims beneficial ownership.