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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1365038	Demand Media Inc.	DMD	Services-Computer Processing & Data Preparation (7374)	204731239

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1119603	R Robert Bennett	1299 Ocean Avenue Suite 500 Santa Monica CA 90401		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.0001 Par Value	Acquisiton	2011-08-11	30,000	$8.92	88,823	No	4	P	Indirect	See Footnote
Common Stock, $0.0001 Par Value	Acquisiton	2011-08-12	11,177	$9.14	100,000	No	4	P	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	See Footnote
No	4	P	Indirect	See Footnote

Footnotes

The purchase price reported in column 4 is the weighted average price. These shares were purchased in transactions at prices ranging from $8.90 to $8.95 per share. The reporting person undertakes to provide to Demand Media, any security holder of Demand Media or the staff of the SEC upon request, full information regarding the numbers of shares purchased at each separate price within the weighted average price set forth in the footnotes (1) and (2) to this Form 4.
The purchase price reported in column 4 is the weighted average price. These shares were purchased in transactions at prices ranging from $9.00 to $9.16 per share.
These securities are directly held by Hilltop Investments for which Mr. Bennett is a manager and a member.