Filing Details

Accession Number:
0000950170-24-058939
Form Type:
4
Zero Holdings:
No
Publication Time:
2024-05-13 18:51:22
Reporting Period:
2024-05-09
Accepted Time:
2024-05-13 18:51:22
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1818383 Mediaalpha Inc. MAX () DE
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1586845 Insignia Capital Partners (Parallel A), L.p. 1333 North California Boulevard, Ste 520
Walnut Creek CA 94596
No No No No
1586847 Insignia Capital Partners, L.p. 1333 North California Boulevard, Ste 520
Walnut Creek CA 94596
No No No No
1829472 Insignia Capital Partners (Aiv), L.p. 1333 North California Boulevard, Ste 520
Walnut Creek CA 94596
No No No No
1829474 Insignia Capital Partners Gp, L.l.c. 1333 North California Boulevard, Ste 520
Walnut Creek CA 94596
No No No No
1829475 Insignia Ql Holdings, Llc 1333 North California Boulevard, Ste 520
Walnut Creek CA 94596
No No No No
1829476 Insignia A Ql Holdings, Llc 1333 North California Boulevard, Ste 520
Walnut Creek CA 94596
No No No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2024-05-09 2,539,800 $0.00 2,589,800 No 4 C Indirect See Footnote
Class B Common Stock Disposition 2024-05-09 2,539,800 $0.00 3,234,894 No 4 J Indirect See Footnote
Class A Common Stock Disposition 2024-05-10 2,589,800 $19.00 0 No 4 S Indirect See Footnote
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Indirect See Footnote
No 4 J Indirect See Footnote
No 4 S Indirect See Footnote
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Class B-1 Units Disposition 2024-05-09 2,539,800 $0.00 2,539,800 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
3,234,894 No 4 C Indirect
Footnotes
  1. Reflects the exchange (the "Exchange") of 1,419,402 and 1,120,398 Class B-1 Units of QL Holdings, LLC (the "LLC") held directly by Insignia QL Holdings, LLC ("Insignia QL") and Insignia A QL Holdings, LLC ("Insignia A"), respectively, into an equal number of shares of the Issuer's Class A Common Stock ("Class A Shares"), pursuant to the Exchange Agreement, dated October 27, 2020, by and among the Issuer, the LLC and the members of the LLC (the "Exchange Agreement"). In connection with the Exchange, the Reporting Persons forfeited for no consideration an equal number of shares of the Issuer's Class B Common Stock ("Class B Shares").
  2. Insignia Capital Partners (Parallel A), L.P. ("Parallel A") and Insignia Capital Partners (AIV), L.P. ("Insignia AIV") are members of Insignia A having the power to appoint the majority of the board of managers of Insignia A. Insignia Capital Partners, L.P. ("Insignia Capital" and together with Parallel A and Insignia AIV, the "Insignia Fund") is the managing member of Insignia QL. Insignia Capital Partners GP, LLC ("Insignia GP") is the general partner of the Insignia Fund. The three member Investment Committee of Insignia GP comprised of David Lowe, Anthony Broglio and Melvyn Deane exercises voting and investment control over the securities held directly by Insignia A and Insignia QL, which acts by a majority vote of its members. Consequently,
  3. (Continued from footnote 2) the Insignia Fund and Insignia GP may be deemed to beneficially own the securities held directly by Insignia A and Insignia QL. Messrs. Lowe, Broglio and Deane disclaim beneficial ownership of the securities held directly by Insignia A and Insignia QL.
  4. Includes 1,427,030 Class B Shares held directly by Insignia A and 1,807,864 Class B Shares held directly by Insignia QL.
  5. Reflects the sale of the Class A Shares in an underwritten public secondary offering at a price to the public of $19.00 per share.
  6. Pursuant to the Exchange Agreement, Class B-1 Units of the LLC (together with one Class B Share of the Issuer for every Class B-1 Unit) are exchangeable at any time for one Class A Share. Class B-1 Units of the LLC do not expire.
  7. Includes 1,427,030 Class B-1 Units of the LLC held directly by Insignia A and 1,807,864 Class B-1 Units of the LLC held directly by Insignia QL.