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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1400400	Demandtec Inc.	DMAN	Services-Prepackaged Software (7372)	943344761

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1242729	Joshua Pickus	One Franklin Parkway Building 910 San Mateo CA 94403		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-08-03	11,299	$0.00	22,630	No	4	A	Direct
Common Stock	Disposition	2011-08-03	5,161	$7.11	17,469	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	A	Direct
No	4	S	Direct

Footnotes

Exempt grant of restricted stock units under the Issuer's 2007 Equity Incentive Plan; the units will fully vest on the earlier of the one year anniversary of the date of grant or the date of the Issuer's 2012 Annual Meeting of Stockholders, subject to the reporting person's continued service. The units are subject to certain acceleration provisions in the event of a change in control.
Automatic sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 27, 2010.
The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $6.97 to $7.20 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.