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Filing Details

Accession Number:: 0001354488-11-002164
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-07-13 16:41:16
Reporting Period:: 2011-07-12

Filing Date:: 2011-07-13
Accepted Time:: 2011-07-13 16:41:16
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1007019	Coffee Holding Co Inc	JVA	Beverages (2080)	113860760

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1056454	Andrew Gordon	C/O Coffee Holding Co., Inc. 3475 Victory Boulevard Staten Island NY 10314	President And Ceo	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.001 Par Value	Disposition	2011-07-12	55,000	$23.01	1,089,908	No	4	S	Indirect	See Footnote 2
Common Stock, $0.001 Par Value	Disposition	2011-07-12	34,350	$24.17	1,055,558	No	4	S	Indirect	See Footnote 2
Common Stock, $0.001 Par Value	Disposition	2011-07-12	45,650	$25.12	1,009,908	No	4	S	Indirect	See Footnote 2
Common Stock, $0.001 Par Value	Disposition	2011-07-12	5,000	$25.81	1,004,908	No	4	S	Indirect	See Footnote 2
Common Stock, $0.001 Par Value	Disposition	2011-07-13	10,000	$0.00	994,908	No	5	G	Indirect	See Footnote 2
Common Stock, $0.001 Par Value	Disposition	2011-07-13	2,000	$0.00	992,908	No	5	G	Indirect	See Footnote 2

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See Footnote 2
No	4	S	Indirect	See Footnote 2
No	4	S	Indirect	See Footnote 2
No	4	S	Indirect	See Footnote 2
No	5	G	Indirect	See Footnote 2
No	5	G	Indirect	See Footnote 2

Footnotes

This transaction was executed in multiple trades at prices ranging from $22.64 to $23.63. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
The reporting person previously disclosed his indirect ownership of (i) 120,000 shares held by him as custodian for his minor children and (ii) 348,645 shares held by a GRAT, on his Form 4 filed on March 10, 2010 with the SEC. On December 23, 2010, the GRAT was closed and the 348,645 shares were directly held by the reporting person. On February 15, 2011, the reporting person transferred 963,553 shares held directly to A Gordon Family Ventures LLC (the ?Gordon LLC?). Subsequently, the reporting person transferred an additional 61,355 shares to the Gordon LLC on May 19, 2011. Thus, as of May 19, 2011, the reporting person held 1,144,908 shares indirectly and no shares directly.
This transaction was executed in multiple trades at prices ranging from $23.64 to $24.63. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
This transaction was executed in multiple trades at prices ranging from $24.64 to $25.63. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
This transaction was executed in multiple trades at prices ranging from $25.64 to $26.63. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number or shares and prices at which the transaction was effected.
On July 13, 2011, the reporting person made a gift of (i) 10,000 shares and (ii) 2,000 shares to certain charities.