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Home > Insider Trading > Filing (0000919574-11-003978)

Filing Details

Accession Number:: 0000919574-11-003978
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-06-28 18:50:52
Reporting Period:: 2011-06-24

Filing Date:: 2011-06-28
Accepted Time:: 2011-06-28 17:50:52
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1401688	Vitacost.com Inc.	VITC	Retail-Catalog & Mail-Order Houses (5961)	371333024

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1459270	Freshford Capital Management, Llc	800 Westchester Avenue Suite N-617 Rye Brook NY 10573		No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-06-24	31,000	$4.68	3,080,322	No	4	P	Indirect	See footnote
Common Stock	Acquisiton	2011-06-24	21,600	$4.65	3,101,922	No	4	P	Indirect	See footnote
Common Stock	Acquisiton	2011-06-24	5,000	$4.65	3,106,922	No	4	P	Indirect	See footnote
Common Stock	Acquisiton	2011-06-27	62,874	$4.60	3,169,796	No	4	P	Indirect	See footnote
Common Stock	Acquisiton	2011-06-27	11,900	$4.58	3,181,696	No	4	P	Indirect	See footnote
Common Stock	Acquisiton	2011-06-28	500	$4.60	3,182,196	No	4	P	Indirect	See footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	See footnote
No	4	P	Indirect	See footnote
No	4	P	Indirect	See footnote
No	4	P	Indirect	See footnote
No	4	P	Indirect	See footnote
No	4	P	Indirect	See footnote

Footnotes

The securities reported herein are held in the accounts of two private investment funds. Freshford Capital Management, LLC may be deemed to be a beneficial owner of such securities by virtue of its role as the investment manager of such private investment funds.