Filing Details

Accession Number:
0001127602-11-015105
Form Type:
4
Zero Holdings:
No
Publication Time:
2011-05-04 17:28:11
Reporting Period:
2011-05-03
Filing Date:
2011-05-04
Accepted Time:
2011-05-04 16:28:11
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
47111 Hershey Co HSY Sugar & Confectionery Products (2060) 230691590
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1449685 H Javier Idrovo 100 Crystal A Drive
Hershey PA 17033
Svp, Strategy & Business Dev No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2011-05-03 1 $35.23 14,376 No 4 M Direct
Common Stock Disposition 2011-05-03 1 $57.30 14,375 No 4 S Direct
Common Stock Acquisiton 2011-05-03 10,735 $34.89 25,110 No 4 M Direct
Common Stock Disposition 2011-05-03 1,000 $57.25 24,110 No 4 S Direct
Common Stock Disposition 2011-05-03 500 $57.26 23,610 No 4 S Direct
Common Stock Disposition 2011-05-03 8,635 $57.30 14,975 No 4 S Direct
Common Stock Disposition 2011-05-03 600 $57.42 14,375 No 4 S Direct
Common Stock Acquisiton 2011-05-03 8,583 $39.26 22,958 No 4 M Direct
Common Stock Disposition 2011-05-03 1,000 $57.25 21,958 No 4 S Direct
Common Stock Disposition 2011-05-03 2,500 $57.28 19,458 No 4 S Direct
Common Stock Disposition 2011-05-03 4,583 $57.30 14,875 No 4 S Direct
Common Stock Disposition 2011-05-03 500 $57.34 14,375 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Non-qualified Stock Option (Right to Buy) Disposition 2011-05-03 1 $0.00 1 $35.23
Common Stock Non-qualified Stock Option (Right to Buy) Disposition 2011-05-03 10,735 $0.00 10,735 $34.89
Common Stock Non-qualified Stock Option (Right to Buy) Disposition 2011-05-03 8,583 $0.00 8,583 $39.26
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
3,915 2018-12-01 No 4 M Direct
21,470 2019-02-16 No 4 M Direct
25,752 2020-02-22 No 4 M Direct
Footnotes
  1. The exercise and sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 2, 2011.
  2. The options vest according to the following schedule: 25% vested on December 2, 2009, 25% vested on December 2, 2010, 25% will vest on December 2, 2011 and 25% will vest on December 2, 2012.
  3. The options vest according to the following schedule: 25% vested on February 17, 2010, 25% vested on February 17, 2011, 25% will vest on February 17, 2012 and 25% will vest on February 17, 2013.
  4. The options vest according to the following schedule: 25% vested on February 23, 2011, 25% will vest on February 23, 2012, 25% will vest on February 23, 2013 and 25% will vest on February 23, 2014.