Filing Details

Accession Number:
0000899243-22-009747
Form Type:
4
Zero Holdings:
No
Publication Time:
2022-03-07 18:39:25
Reporting Period:
2022-03-03
Accepted Time:
2022-03-07 18:39:25
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1643953 Purple Innovation Inc. PRPL () DE
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1356974 Coliseum Capital Partners, L.p. 105 Rowayton Ave.
Rowayton CT 06853
Yes No Yes No
1409585 Coliseum Capital, Llc 105 Rowayton Ave.
Rowayton CT 06853
Yes No Yes No
1409751 Coliseum Capital Management, Llc 105 Rowayton Ave.
Rowayton CT 06853
Yes No Yes No
1430708 S Christopher Shackelton 105 Rowayton Ave.
Rowayton CT 06853
Yes No Yes No
1454123 Adam Gray 105 Rowayton Ave.
Rowayton CT 06853
Yes No Yes No
1807345 Coliseum Capital Co-Invest Iii, L.p. 105 Rowayton Ave.
Rowayton CT 06853
Yes No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock ("Common Stock") Acquisiton 2022-03-03 1,797,545 $7.23 18,602,798 No 4 P Indirect See Footnotes
Common Stock Acquisiton 2022-03-04 3,215,000 $7.30 21,817,798 No 4 P Indirect See Footnotes
Common Stock Acquisiton 2022-03-07 1,460,000 $6.98 23,277,798 No 4 P Indirect See Footnotes
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 P Indirect See Footnotes
No 4 P Indirect See Footnotes
No 4 P Indirect See Footnotes
Footnotes
  1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $6.61 to $7.60, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
  2. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $6.83 to $7.65, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
  3. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $6.49 to $7.30, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
  4. The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.
  5. Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.
  6. Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 15,890,856; 2,557,483; and 4,829,459 shares of Common Stock, respectively.