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Filing Details

Accession Number:: 0001127602-11-017713
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-05-27 13:26:33
Reporting Period:: 2011-05-25

Filing Date:: 2011-05-27
Accepted Time:: 2011-05-27 13:26:33
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1141569	J David West	100 Crystal A Drive Hershey PA 17033	Executive Vice President	Yes	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2011-05-25	64,100	$32.25	190,131	No	4	M	Direct
Common Stock	Disposition	2011-05-25	64,100	$54.14	126,031	No	4	S	Direct
Common Stock	Acquisiton	2011-05-25	54,100	$37.76	180,131	No	4	M	Direct
Common Stock	Disposition	2011-05-25	54,100	$54.20	126,031	No	4	S	Direct
Common Stock	Acquisiton	2011-05-25	29,050	$52.30	155,081	No	4	M	Direct
Common Stock	Disposition	2011-05-25	29,050	$54.28	126,031	No	4	S	Direct
Common Stock	Acquisiton	2011-05-25	28,050	$45.78	154,081	No	4	M	Direct
Common Stock	Disposition	2011-05-25	28,050	$54.08	126,031	No	4	S	Direct
Common Stock	Acquisiton	2011-05-25	181,455	$35.87	307,486	No	4	M	Direct
Common Stock	Disposition	2011-05-25	181,455	$54.09	126,031	No	4	S	Direct
Common Stock	Acquisiton	2011-05-25	141,245	$34.89	267,276	No	4	M	Direct
Common Stock	Disposition	2011-05-25	141,245	$54.08	126,031	No	4	S	Direct
Common Stock	Acquisiton	2011-05-25	73,100	$39.26	199,131	No	4	M	Direct
Common Stock	Disposition	2011-05-25	73,100	$54.04	126,031	No	4	S	Direct
Common Stock	Disposition	2011-05-26	120,031	$54.02	6,000	No	4	S	Direct
Common Stock	Disposition	2011-05-26	6,000	$0.00	0	No	5	G	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	5	G	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-05-25	64,100	$0.00	64,100	$32.25
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-05-25	54,100	$0.00	54,100	$37.76
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-05-25	29,050	$0.00	29,050	$52.30
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-05-25	28,050	$0.00	28,050	$45.78
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-05-25	181,455	$0.00	181,455	$35.87
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-05-25	141,245	$0.00	141,245	$34.89
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-05-25	73,100	$0.00	73,100	$39.26

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2013-02-02	No	4	M	Direct
0	2014-02-01	No	4	M	Direct
0	2016-02-15	No	4	M	Direct
9,350	2017-10-01	No	4	M	Direct
60,485	2018-02-12	No	4	M	Direct
141,245	2019-02-16	No	4	M	Direct
219,300	2020-02-22	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	926	Indirect	401(k) Plan

Footnotes

The total amount of securities reported as indirectly owned by the reporting person includes 8.478 shares acquired from February 1, 2011 through April 29, 2011, pursuant to the Company's 401(k) Plan ("Plan"). The information is based on a report dated May 2, 2011, provided by the Plan trustee.
These options are from an option grant previously reported as 32,050 options at an exercise price of $64.50. The option grants were adjusted to reflect the two-for-one stock split on June 15, 2004.
The options vested according to the following schedule: 25% vested on February 3, 2004; 25% vested on February 3, 2005; 25% vested on February 3, 2006 and 25% vested on February 3, 2007.
These options are from an option grant previously reported as 27,050 options at an exercise price of $75.51. The option grants were adjusted to reflect the two-for-one stock split on June 15, 2004.
The options vested according to the following schedule: 25% vested on February 2, 2005; 25% vested on February 2, 2006; 25% vested on February 2, 2007 and 25% vested on February 2, 2008.
The options vested according to the following schedule: 25% vested on February 16, 2007; 25% vested on February 16, 2008; 25% vested on February 16, 2009 and 25% vested on February 16, 2010.
The options vested according to the following schedule: 25% vested on October 2, 2008; 25% vested on October 2, 2009; and 25% vested on October 2, 2010. Options scheduled to vest on October 2, 2011 will be forfeited.
The options vested according to the following schedule: 25% vested on February 13, 2009; 25% vested on February 13, 2010; and 25% vested on February 13, 2011. Options scheduled to vest on February 13, 2012 will be forfeited.
The options vested according to the following schedule: 25% vested on February 17, 2010 and 25% vested on February 17, 2011. Options scheduled to vest on February 17, 2012 and February 17, 2013 will be forfeited.
The options vested according to the following schedule: 25% vested on February 23, 2011. Options scheduled to vest on February 23, 2012; February 23, 2013 and February 23, 2014 will be forfeited.