Home > Insider Trading > Filing (0001209191-21-065309)

Filing Details

Accession Number:: 0001209191-21-065309
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2021-11-17 19:53:02
Reporting Period:: 2021-11-15

Accepted Time:: 2021-11-17 19:53:02
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1671685	Randall David Pickles	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001	Chief Technology Officer	Yes	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Disposition	2021-11-15	1,666	$105.45	498,115	No	4	F	Direct
Class A Common Stock	Disposition	2021-11-15	1,111	$105.45	497,004	No	4	F	Direct
Class A Common Stock	Acquisiton	2021-11-16	52,500	$4.80	549,504	No	4	M	Direct
Class A Common Stock	Disposition	2021-11-16	52,500	$110.00	497,004	No	4	S	Direct
Class A Common Stock	Acquisiton	2021-11-16	21,900	$14.25	518,904	No	4	M	Direct
Class A Common Stock	Disposition	2021-11-16	21,900	$110.00	497,004	No	4	S	Direct
Class A Common Stock	Acquisiton	2021-11-16	12,350	$26.33	509,354	No	4	M	Direct
Class A Common Stock	Disposition	2021-11-16	12,350	$110.00	497,004	No	4	S	Direct
Class A Common Stock	Acquisiton	2021-11-16	10,120	$30.00	507,124	No	4	M	Direct
Class A Common Stock	Disposition	2021-11-16	10,120	$110.00	497,004	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	F	Direct
No	4	F	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2021-11-16	52,500	$0.00	52,500	$4.80
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2021-11-16	21,900	$0.00	21,900	$14.25
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2021-11-16	12,350	$0.00	12,350	$26.33
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2021-11-16	10,120	$0.00	10,120	$30.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
17,620	2027-12-01	No	4	M	Direct
51,250	2028-12-01	No	4	M	Direct
53,500	2029-12-01	No	4	M	Direct
64,750	2030-05-15	No	4	M	Direct

Footnotes

The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
Includes 8 shares acquired through the Employee Stock Purchase Plan on November 15, 2021.
The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
This option was previously reported as covering 7,012 shares at an exercise price of $48.00 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
This option was previously reported as covering 7,315 shares at an exercise price of $142.45 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
This option was previously reported as covering 6,585 shares at an exercise price of $263.34 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
This option was previously reported as covering 7,487 shares at an exercise price of $300.01 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.