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Filing Details

Accession Number:: 0001179110-11-007867
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-05-12 16:52:26
Reporting Period:: 2011-05-10

Filing Date:: 2011-05-12
Accepted Time:: 2011-05-12 16:52:26
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1075531	Priceline Com Inc	PCLN	Services-Business Services, Nec (7389)	061528493

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1214606	H Jeffery Boyd	800 Connecticut Avenue Norwalk CT 06854	President And Ceo	Yes	Yes	No	No

Transaction Summary

Sold:	105,556 shares	Avg. Price: $527.46	Total Value: $55,676,882.58
Number of Shares After Transactions:	221,260 shares

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2011-05-10	88,890	$30.66	310,150	No	4	M	Direct
Common Stock	Acquisiton	2011-05-10	16,666	$20.28	326,816	No	4	M	Direct
Common Stock	Disposition	2011-05-10	16,160	$524.90	310,656	No	4	S	Direct
Common Stock	Disposition	2011-05-10	23,729	$526.17	286,927	No	4	S	Direct
Common Stock	Disposition	2011-05-10	24,098	$527.32	262,829	No	4	S	Direct
Common Stock	Disposition	2011-05-10	14,121	$528.27	248,708	No	4	S	Direct
Common Stock	Disposition	2011-05-10	13,012	$529.03	235,696	No	4	S	Direct
Common Stock	Disposition	2011-05-10	10,225	$530.22	225,471	No	4	S	Direct
Common Stock	Disposition	2011-05-10	4,211	$531.16	221,260	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Options (right to buy)	Acquisiton	2011-05-10	88,890	$0.00	88,890	$30.66
Common Stock	Stock Options (right to buy)	Acquisiton	2011-05-10	16,666	$0.00	16,666	$20.28

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2011-05-25	No	4	M	Direct
16,668		2013-05-07	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
2011 Performance Share Units	9,682	Direct
2010 Performance Share Units	12,404	Direct
Restricted Stock Units	27,828	Direct
Common Stock	166	Indirect	See Footnote

Footnotes

The shares were sold pursuant to 2 sales plans, 1 dated March 10, 2008 (the "2008 Plan") and 1 dated August 24, 2009 (the "2009 Plan"), each of which comply with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plans were summarized in Form 8-Ks filed with the Securities and Exchange Commission on March 14, 2008 and August 27, 2009. The existence of the 2008 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 (pg. 27), April 30, 2010 (pg. 27) and April 29, 2011 (pg. 33). The existence of the 2009 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on pg. 27 of priceline.com's proxy statement filed with the Securities and Exchange Commission on April 30, 2010 (pg. 27)and April 29, 2011 (pg. 33).
Represents the weighted average sales price. The range of prices received for the reported transactions was $524.50 - $525.40. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $525.6425 - $526.64. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $526.78 - $527.75. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $527.78 - $528.75. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $528.78 - $529.69. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $529.82 - $530.75. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $530.83 - $531.67. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
Represents "target" number of restricted stock units outstanding. The actual number of shares issued, if any, could decrease depending on certain performance factors.
Shares held by an immediate family member, of which Mr. Boyd disclaims beneficial ownership.
One-half of the stock options vested on May 25, 2001 and the remaining stock options vested pro rata monthly thereafter through November 25, 2002.
One-third of the stock options vested on May 7, 2004 and the remaining stock options vested pro rata monthly thereafter through May 7, 2006.